With a few national and regional conferences under my belt, I have truly embraced live-tweeting. It is a really easy way to generate meaningful content for your Twitter account – if it is done well.
Be sure to keep the following tips in mind, provided by this PR Daily article, to ensure you are adding value to the conversation and remember to have a charger handy because live-tweeting definitely drains a smartphone’s battery!
1. Use the event hashtag
If there isn’t an event hashtag, make one up. Just keep it short, because every character counts. Using a hashtag will group all your tweets, enabling people searching for the event hashtag (or the hashtag you think up) to find them. It also makes it clear to your followers that you are tweeting about a certain event , not just spouting off random sound bites.
2. Tag speakers and companies in your tweets
This will not only make your presence known to those participating, but will also increase your chances of being retweeted.
3. Engage with other live-tweeters
Use the hashtag to search for others who are tweeting and start a conversation. From there, you can always ask to take the conversation offline.
4. Don’t tweet too much
You will overwhelm your regular followers who will not appreciate a barrage of out-of-context tweets. Though there is no ideal number of tweets, you should decide where the balance lies between over-dominating the conversation and not contributing enough.
5. Take pictures, and incorporate them into your tweets
Tweets with pictures are 94 percent more likely to be retweeted, according to Social News Daily, so use that camera.