PRowl Public Relations was contracted by the marketing staff of The Liacouras Center in the Fall of 2014 to help bring more diverse and varied audiences to the non-sports events held at The Liacouras Center for the 2014-2015 school year. PRowl Public Relations’ main goal, in accordance with the goals of The Liacouras Center, was to bring The Liacouras Center across Broad Street and attract a larger portion of Temple students specifically, as well as more students from the other universities in Philadelphia. This goal was to be accomplished through social media, guerrilla marketing and on-site tabling promotions.
At the start of the year, PRowl’s goal was to promote to Temple students the many ways that they could win free tickets, primarily by following and interacting with The Liacouras Center on Twitter and Facebook. At our first event with The Liacouras Center, the Bastille concert presented by Radio 104.5, the PRowl account team set up a table and photo booth where concert-goers could have their photo taken and uploaded to The Liacouras Center’s Facebook account. To win free tickets to the next concert, contestants had to ‘like’ The Liacouras Center on Facebook and tag themselves in their photo; the photo with the most ‘likes’ would receive two free tickets. By the end of that week, The Liacouras Center had gotten over 100 new ‘likes’ on its Facebook page.
In the weeks leading up to subsequent concerts and events at The Liacouras Center, the PRowl account team would draft and upload tweets, Facebook and Instagram posts in support of social media contests that students could participate in for a chance at free tickets or merchandise. PRowl also had members at all events to pass out flyers or engage attendees in various games and activities designed to increase The Liacouras Center’s social media following.
While PRowl did not work directly in support of Temple sporting events at The Liacouras Center, PRowl did help to brainstorm more student-friendly amenities, such as a new student-only food vendor, featuring discounts for Temple student-ID holders and the ability to bill students’ diamond dollars. PRowl Public Relations also helped to promote The Liacouras Center as a drop-off point for Philabundance, a city-wide food and clothing drive. The Liacouras Center served as the drop-off point for the entire Temple area; PRowl executed a Greek-life contest, encouraging fraternities and sororities to donate more for a large reward. By the end of the year, PRowl had worked at over 10 different events and concerts, expanding The Liacouras Center’s audiences and increasing its Temple University student body attendance at events.