Ride Hard, Breathe Easy
PRowl Public Relations had the honor of spearheading Ride Hard, Breathe Easy’s social media, creating their quarterly newsletter, revamping their website, as well as coordinating different events to fundraise and generate awareness. Throughout the 2019-2020 school year, The Ride Hard, Breathe Easy account worked tirelessly with the organization to raise funds to support early lung cancer detection, end the stigma, and assist lung cancer patients. PRowl achieved its goal of high exposure to social media posts as the team kept track of how many views, likes, shares, and comments a post had. The team also tracked how often the #Ride4Lungs hashtag was used. The website revamp was also positive as the PRowl team tracked more traffic to the website. In the Ride to the Moon event, participants at Temple University rode 89,823 miles, which was more than a 50% increase from the event in 2018.
A Step Up Academy (ASUA)
A Step Up Academy (ASUA) is a private school for children with autism. There are two
campuses, one in Jenkintown and one in Abington, PA. ASUA provides “integrated education for children with autism” from pre-school to eighth grade. PRowl’s goal was to increase awareness, enrollment, and donations for ASUA. Creating social media content and calendars, along with a new website contributed to the increase of awareness for the school. The account created the #FollowTheVan campaign. This depicted three graphics of the van reaching three checkpoints towards ASUA’s fundraising goals. The account also created the #12DaysofGiving campaign. This included 12 graphics, each focused on ways the van would be useful for ASUA for each day.
Temple University SM+C’s #CherryOn Campaign Case Study
PRowl Public Relations served as the public relations consultant for Temple University’s Strategic Marketing and Communication Department from September 30, 2014 until April 30, 2014. Our staff helped to execute the #CherryOn campaign and its surrounding initiatives. The main goal of the #CherryOn campaign is to unite the Temple student body. In order to fulfill this goal, PRowl Public Relations conducted a focus group to obtain student feedback about #CherryOn and used this information as a guideline to revamp the #CherryOn campaign.
To read the full #CherryOn Campaign Case Study, please click here.
The Liacouras Center Case Study
PRowl Public Relations was contracted by the marketing staff of The Liacouras Center in the Fall of 2014 to help bring more diverse and varied audiences to the non-sports events held at The Liacouras Center for the 2014-2015 school year. PRowl Public Relations’ main goal, in accordance with the goals of The Liacouras Center, was to bring The Liacouras Center across Broad Street and attract a larger portion of Temple students specifically, as well as more students from the other universities in Philadelphia.
To read the full Liacouras Center Case Study, please click here.
Lemon Hill Mansion Case Study
PRowl Public Relations was contracted by Lemon Hill Mansion in fall 2010 to assist with the mansion’s fall newsletter and to conduct research concerning the expansion of their website to include an educational children’s page.
To read the full Lemon Hill Mansion Case Study, please click here.
TUTV Most Spirited Contest Case Study
PRowl Public Relations had their contract renewed with long-term client Temple University Television (TUTV) in the summer of 2014. Our firm served as the public relations consultant for TUTV from August 2014 to May 2015.The account staff assisted in executing the TUTV Most Spirited Contest throughout the course of the Fall 2014 semester.
To read the full TUTV Most Spirited Contest Case Study, please click here.
Ursula’s About PHace Case Study
Ursula’s About PHace contracted PRowl Public Relations to promote the opening of Pause PHacial Suite to residents in the Philadelphia area. PRowl’s campaign positioned Ursula’s About PHace’s Pause PHacial Suite as a “go-to” place to receive all-natural skin care.
To read the full Ursula’s About PHace Case Study, please click here.
American Cancer Society’s Relay For Life of South Philadelphia Case Study
American Cancer Society’s Relay For Life of South Philadelphia contracted PRowl Public Relations between September 9, 2010 and May 2, 2011, to create a strategic communication plan to create monthly pre-event fundraisers and to promote the day-of event.
To read the full American Cancer Society’s Relay For Life of South Philadelphia Case Study, please click here.