Be seen. Be heard. Be known.
Public relations and marketing are all around us, even if we don’t know it. As consumers, we may not necessarily see them in plain sight—unless you are a public relations practitioner/marketer or student—but they are there. It is why you choose one brand over another. It is why when a company does something that you … Continue reading Public Relations & Marketing on The Big Screen
Work smarter, not harder should always be kept in mind when creating content for your social media platforms. In 2018, there are numerous ways to produce and display content creatively across a wide span of social media platforms. With a society full of phones buzzing with distracting notifications and the constant promise instant gratification, the … Continue reading Five Ways to Reuse Old Content
2018 has been an eventful year so far. It seems as if there are PR stunts and successes nearly every month. With the year coming to a close in just a few months, let’s reflect on one of the biggest years of PR successes we’ve seen so far. Bud Light's Distribution of Free Beer … Continue reading Top Five PR Successes of 2018
Social media is changing the way we do everything. Social media impacts not only how we get our news, but also how we advertise products. Most companies have some form of social media presence. It’s now up to public relations practitioners to utilize social media in an efficient way that benefits our company or client. … Continue reading Four Tips for Successfully Using Social Media as a PR Platform
The PRowl Executive Board and PRSSA Chapter President traveled to Austin, Texas for the 2018 PRSSA National Conference. We arrived in Austin on Thursday, Oct. 5 and departed in the early afternoon on Tuesday, Oct. 9. The conference spanned from Friday, Oct. 6 and wrapped up with a gala dinner on Monday, Oct. 8. At … Continue reading PRowl’s Executive Board Attends the 2018 PRSSA National Conference
No matter what your position is on climate change, it is clear that humans certainly have some impact on the environment and for the most part, it is not positive. The past two years have been crippled with devastating natural disasters all around the world, including several major hurricanes, massive wildfires, and an increase in … Continue reading The Shift Towards Environmental Consciousness and What It Means for PR
Podcast popularity has spiked exponentially in the past two years – everyone and anyone is listening. There is a podcast out there for every listener, from murder mysteries and conspiracy theories to fashion inspiration and beauty tips. Outside the day to day entertainment, podcasts are also a great place for young professionals to turn to … Continue reading 4 Podcasts to Add to Your Library as You Look to Start Your Career in PR
Taking steps out of your comfort zone are crucial during your college years. Whether those steps are taking on a job where you’re nervous, or completely submerging yourself into a different culture, it can be difficult for anybody. However, in my humble opinion, if you’re going to be outside of your comfort zone, why not … Continue reading Never Feel Like You Have to Settle
On Saturday, Sept. 22, #VoteThatJawn was hosted at the WHYY Commons from 2 p.m. to 4 p.m. by Lorene Cary, political activist and founder of Safe Kids Stories. #VoteThatJawn is a nonpartisan, city-wide event aimed at increasing the numbers of youth voting in this year’s midterm elections. The event was particularly aimed at 18-21 year-olds … Continue reading #VoteThatJawn – PRowl’s Newest Client Focuses on Voting Initiatives
Halloween is right around the corner and while most people find Mike Myers or Chucky terrifying, public relations practitioners have other fears on their mind: bad advertisement, company blunders, and racially insensitive remarks. All these elements make crisis communication important for maintaining a company or celebrity’s image. Let’s take a look at some of the … Continue reading Horrific Blunders that Remind Us Why PR is Important