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PR crises are unavoidable, especially in our digital age where everyone has access to everything. With the advent of the internet it has become increasingly difficult for PR teams to control a situation once it has reached the public. How do brands manage their image when facing negative public opinion? Starbucks has been one of … Continue reading Starbucks: A Crisis Communication Examination
It was only after joining PRowl Public Relations that Kaitlyn Sutton, Assistant Director of Marketing and Enrollment Management for the College of Liberal Arts at Temple University, believed she had the world in her hands. “I remember distinctly I was in The TECH Center writing a paper and I saw an email: PRowl Public Relations, … Continue reading A Valuable Experience: An Alumni Spotlight on Kaitlyn Sutton
On December 13, 2016 Coach Geoff Collins took over a team that just finished two straight 10-win seasons and an American Conference Championship. Expectations were through the roof and attention on the Temple University football program was at an all-time high. Collins knew he had to not only win games, but capitalize on the success … Continue reading Geoff Collins Is Building More Than Just a Team, He’s Building a Brand
April finally made its debut, which means summer is getting closer. The majority of college students’ summers are filled with business pants and lots of coffee, rather than bathing suits and ice cream. Summer internships are not only a great resume booster, but an unforgettable experience. Here are 7 ways to help you be professional … Continue reading 7 Professional Tips for Your Summer Internship
Ever since I was a kid, my family has spent each summer in Ocean City, New Jersey. Those three months are always full of trips to the beach, boat outings and late night adventures on the boardwalk. As I got older these summer traditions stayed a vital part of my vacation, but I had something … Continue reading PR Lessons, One Scoop at a Time
From PRowl Firm Director to a Marketing Communications Associate at Chubb, a major insurance company, Alyssa Guckin just keeps moving up. Guckin is a PRowl alumna, whose experiences in the firm directly influenced her success in the professional world. Guckin joined PRowl during the spring of her freshman year, and quickly moved up within the … Continue reading From Public Relations to Marketing Communications: An Alumni Spotlight on Alyssa Guckin
Interviews are without a doubt the most challenging part of the job or internship search. Dressing business professional, answering potential employers’ questions, and selling yourself and your experiences can be stressful for everyone. Given these reasons, one may feel discouraged from interviewing for a position or company that they are not all too interested in. … Continue reading Interviews: They’re Worth the Work
In light of Heineken recently pulling their controversial “Sometimes Lighter is Better” ad, their PR team will be hard at work to clean up the brand's image. They certainly will not be alone in that regard, as many brands this year have been in the spotlight for not so great reasons. 2018 is still fairly … Continue reading Crisis Clean Up: These PR Teams Have a Lot of Work to Do
In 2018, the world has become consumed by technology, text messages and social networking sites. From iPhones to Twitter and Instagram, knowledge is accessible with the simple click of a button. While technology has enhanced our lives and advanced science and research, it is important to understand that it does come with complications. With everything … Continue reading Social Media: Use It Wisely
When I transferred to Temple my sophomore year I decided to add a major in strategic communications in addition to my dance major. At first I didn't really understand what PR was or how I could incorporate it into my life as a dancer. It wasn’t until my junior year when a PRowl representative came … Continue reading From AA to AE: What PRowl PR Has Taught Me so Far