Geoff Collins Is Building More Than Just a Team, He’s Building a Brand

On December 13, 2016 Coach Geoff Collins took over a team that just finished two straight 10-win seasons and an American Conference Championship. Expectations were through the roof and attention on the Temple University football program was at an all-time high. Collins knew he had to not only win games, but capitalize on the success … Continue reading Geoff Collins Is Building More Than Just a Team, He’s Building a Brand

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7 Professional Tips for Your Summer Internship

April finally made its debut, which means summer is getting closer. The majority of college students’ summers are filled with business pants and lots of coffee, rather than bathing suits and ice cream. Summer internships are not only a great resume booster, but an unforgettable experience. Here are 7 ways to help you be professional … Continue reading 7 Professional Tips for Your Summer Internship

PR Lessons, One Scoop at a Time

Ever since I was a kid, my family has spent each summer in Ocean City, New Jersey. Those three months are always full of trips to the beach, boat outings and late night adventures on the boardwalk. As I got older these summer traditions stayed a vital part of my vacation, but I had something … Continue reading PR Lessons, One Scoop at a Time

From Public Relations to Marketing Communications: An Alumni Spotlight on Alyssa Guckin

From PRowl Firm Director to a Marketing Communications Associate at Chubb, a major insurance company, Alyssa Guckin just keeps moving up. Guckin is a PRowl alumna, whose experiences in the firm directly influenced her success in the professional world. Guckin joined PRowl during the spring of her freshman year, and quickly moved up within the … Continue reading From Public Relations to Marketing Communications: An Alumni Spotlight on Alyssa Guckin

Interviews: They’re Worth the Work

Interviews are without a doubt the most challenging part of the job or internship search. Dressing business professional, answering potential employers’ questions, and selling yourself and your experiences can be stressful for everyone. Given these reasons, one may feel discouraged from interviewing for a position or company that they are not all too interested in. … Continue reading Interviews: They’re Worth the Work

Crisis Clean Up: These PR Teams Have a Lot of Work to Do

In light of Heineken recently pulling their controversial “Sometimes Lighter is Better” ad, their PR team will be hard at work to clean up the brand's image. They certainly will not be alone in that regard, as many brands this year have been in the spotlight for not so great reasons. 2018 is still fairly … Continue reading Crisis Clean Up: These PR Teams Have a Lot of Work to Do

Social Media: Use It Wisely

In 2018, the world has become consumed by technology, text messages and social networking sites. From iPhones to Twitter and Instagram, knowledge is accessible with the simple click of a button. While technology has enhanced our lives and advanced science and research, it is important to understand that it does come with complications. With everything … Continue reading Social Media: Use It Wisely

From AA to AE: What PRowl PR Has Taught Me so Far

When I transferred to Temple my sophomore year I decided to add a major in strategic communications in addition to my dance major. At first I didn't really understand what PR was or how I could incorporate it into my life as a dancer. It wasn’t until my junior year when a PRowl representative came … Continue reading From AA to AE: What PRowl PR Has Taught Me so Far

PR + SEO: A Perfect Match

If you thought PR was all about writing, you are wrong! With the ever changing digital marketplace, it is important for those who are in the field of PR to learn basic SEO skills. For those wondering "what is SEO," Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic … Continue reading PR + SEO: A Perfect Match