How to Step Up Your Game on LinkedIn

Keeping up with LinkedIn can be difficult for busy college students, especially in a world in which we are flooded with social media platforms. It can be overwhelming to keep track of them all. One platform that has easily fallen through the cracks for me is LinkedIn. However, it is important to stay active on … Continue reading How to Step Up Your Game on LinkedIn

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Who Is Your Most Important Client? Yourself.

During my first Introduction to Public Relations class with Temple University Professor Bruce Hardy, the first thing he ever said was, “If you learn one thing in my class let it be this: life is always fixable, you are your own and most important client and make the world a better place.” Taking time to make … Continue reading Who Is Your Most Important Client? Yourself.

Personal Branding Tips for College Students

The earlier someone begins branding themselves, the better! Branding takes time. There are simple ways that college students can begin branding themselves for their futures. An effective personal brand provides peer, colleagues and potential employers with a glimpse into the future professional you strive to become.    Blog Writing Launching a personal blog the easiest … Continue reading Personal Branding Tips for College Students

Three Reasons To Follow Netflix’s Social Media Model

As public relations professionals, social media is an unavoidable and inevitable part of the job. While many despise it, social media is really one of the greatest tools you can have at your disposal as a PR professional. It is a cost-efficient way to create a favorable image for your client, promote events. Most importantly, … Continue reading Three Reasons To Follow Netflix’s Social Media Model

Five Easy Tricks & Treats to Keep Your Social Media Professional

Social media is one of the best means of communication with friends and family, but checking it is also one of the first steps that an employer will take when looking to hire you. In order to avoid losing that internship to the dreaded Sunday Scaries, follow these five tricks and treats to keep your … Continue reading Five Easy Tricks & Treats to Keep Your Social Media Professional

Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Common Grounds, a new, trendy coffee shop, recently opened in Philadelphia, sparking controversy with one particular piece of their decor and showing how not to execute crisis communication. The shop, which opened in September, had all the makings of the perfect space. It seems as though great coffee, food and music was not the main … Continue reading Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

Getting “Kicked Off” the PR List

The online beauty community of Youtube is currently one of fastest growing genres on the platform with new creators posting daily. The market is saturated with beauty and lifestyle brands and there is no short supply of people on the internet to help promote them. The beauty industry has been cashing in on creators, influencers, … Continue reading Getting “Kicked Off” the PR List

Five Ways to Reuse Old Content

Work smarter, not harder should always be kept in mind when creating content for your social media platforms. In 2018, there are numerous ways to produce and display content creatively across a wide span of social media platforms. With a society full of phones buzzing with distracting notifications and the constant promise instant gratification, the … Continue reading Five Ways to Reuse Old Content

Top Five PR Successes of 2018

2018 has been an eventful year so far. It seems as if there are PR stunts and successes nearly every month. With the year coming to a close in just a few months, let’s reflect on one of the biggest years of PR successes we’ve seen so far.   Bud Light's Distribution of Free Beer … Continue reading Top Five PR Successes of 2018