This Week In PR | No. 10

Another installment of current events and public relations developments for the week, in case you missed anything!

  • Chi Omega faced public scrutiny this week after a social media fiasco by one of their members. A member of the chapter at the University of Alabama posted a picture on her Snapchat with a caption boasting that her organization doesn’t recruit African American women. She has since been removed from her sorority. (Huffington Post)
  • Remember missing Malaysian Airlines Flight MH370? To add insult to injury, two people have recently been charged with alleged theft of $35,000 from the bank accounts of four of the missing passengers of the flight. Though the missing flight has still not been found, search efforts are scheduled to resume in September. (CNN)
  • Although this has been my personal opinion for a while, it’s definitely comforting to know that I’m not alone. The events in Ferguson have exposed Facebook’s shortcomings in relation to updating users on current events. Despite their efforts (such as implementing trending topics), Facebook falls short to Twitter when it comes to up to the minute updates in social news. (BuzzFeed)
  • Yet another social media campaign has gone awry. Puma launched a Twitter campaign where fans could use the #fastergraph tag in order to create a personalized autograph featuring their favorite Puma-wearing athlete. Unfortunately, with free will comes…interesting results. Take a look. (BuzzFeed)
  • Macy’s has agreed to settle allegations of racial profiling at their flagship store to the tune of $650,000. The signed agreement also implements new policies to prevent any future profiling in any of their other 42 stores in the state of New York. (NBC Washington)
I hope you enjoyed the This Week In PR series this summer! Fridays will return to regularly scheduled blog posts starting next week.
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