Where To Celebrate The Holiday Season In Philadelphia

Now that Thanksgiving is over, it is a full sprint towards the holiday season and the holiday spirit in Philadelphia is in full swing. If you are a Philly native or want a night out of town and looking for something fun to do, here is your ultimate guide to all things winter around the … Continue reading Where To Celebrate The Holiday Season In Philadelphia

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NBA Jersey Sponsors Are Seeing Their Investment Pay Off

The NBA last year became the first big four professional sports league to permit teams to seek sponsors for their uniforms. This isn’t uncommon in sports, soccer has been doing this for years, when the soccer team, Peñarol, from Uruguay put sponsors on their uniforms in the 1950’s. That soon lead to an explosion of … Continue reading NBA Jersey Sponsors Are Seeing Their Investment Pay Off

Temple University’s Dept. of Advertising & Public Relations Hosts Minor Panel

On Monday, November 5, the Temple University Department of Advertising and Public Relations held a panel for students who may be interested in minors within the department. This panel discussion gave students an opportunity to listen to and participate in a conversation with four panelists about their academic and professional experiences. The discussion provided substantial … Continue reading Temple University’s Dept. of Advertising & Public Relations Hosts Minor Panel

Three Reasons To Follow Netflix’s Social Media Model

As public relations professionals, social media is an unavoidable and inevitable part of the job. While many despise it, social media is really one of the greatest tools you can have at your disposal as a PR professional. It is a cost-efficient way to create a favorable image for your client, promote events. Most importantly, … Continue reading Three Reasons To Follow Netflix’s Social Media Model

Saxby’s Free Voter Coffee

After an extremely anticipated midterm election, the results are finally in with record breaking voter turnout. Around 36 million people tuned in Tuesday night to watch live updates as the results were calculated. With the Senate and House at stake, there was a huge push to get people out to vote, specifically younger generations. Looking … Continue reading Saxby’s Free Voter Coffee

#VoteThatJawn After-Party Celebrates Youth Civic Engagement

Energized from the previous day’s midterm elections, Philadelphia youth convened in Mayor Kenney’s Reception Room to celebrate their hard work mobilizing the youth vote. Though the students in attendance came from different educational backgrounds, from Temple University to local area high schools and the University of Pennsylvania, they all shared the same passion for registering … Continue reading #VoteThatJawn After-Party Celebrates Youth Civic Engagement

What are the PR Implications for Teen Vogue’s New Editor?

The renowned editor of Teen Vogue, Phillip Picardi, is ready to pass the reins off to a new editor. Picardi led the makeover of Teen Vogue into a principal performer for Condé Nast. The successor of Picardi’s legacy is Lindsay Peoples Wagner, the current fashion editor at New York Magazine and the Cut. Wagner will … Continue reading What are the PR Implications for Teen Vogue’s New Editor?

Five Ways to Grow an Organic Following for Instagram

Everyone has had their fair share of bots requesting to follow their Instagram, but getting the attention of real people and engaging them is harder than it seems. If you want to attract real human followers, you are in luck because there a bunch of ways you can create an organic Instagram following without being … Continue reading Five Ways to Grow an Organic Following for Instagram

Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Common Grounds, a new, trendy coffee shop, recently opened in Philadelphia, sparking controversy with one particular piece of their decor and showing how not to execute crisis communication. The shop, which opened in September, had all the makings of the perfect space. It seems as though great coffee, food and music was not the main … Continue reading Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift