No doubt most of you have seen the avatar changes on your Facebook and Twitter to the universal sign for equality. Of course, brands took notice too.
The viral spread of the equality sign came during the Supreme Court’s review of California’s Proposition 8 and the Defense of Marriage Act, an important step for gay marriage. Soon brands began adopting the equality sign and merging it with their logo, a smart move because if we look back to what happened when Chick-Fil-A expressed their position towards gay marriage, people are not inclined to buy from brands against equality.
The danger with brands becoming more politically and socially conscious is that someday there may be a separation; one half of the population will use the brands that aligns their beliefs one way and the other half will go the other way. In fact, that has already started to happen, some people choose to only purchase from free trade organizations because of their personal social/political preferences.
What do you think? Are brands really in favor of gay marriage? Or are they simply going where the money is? Let us know!