Issue advocacy combines my two passions: politics and public relations. If I’ve learned anything throughout my college career its that the former passion cannot exist without the later.
Issue advocacy is simple to explain but hard to do well. At its crux is the promotion of a viewpoint, political issue, or idea to a public. The intent is to raise awareness and, at times, change opinions on an issue.
Public advocates need to be trained in PR, since PR is basically the building block of all good issue advocacy campaigns. My suggestion to aspiring public advocates: take a class in PR to build a solid future, for you and the world.