The "How To’s" of Gaining Media Attention for Your Event

If you’re in PR you know how important media attention is in promoting an event. But you may think to yourself, “How am I supposed to get them interested in my event?” Though this question may seem daunting, it’s really not!Here are some quick tips on how to make your event stand out from all … Continue reading The "How To’s" of Gaining Media Attention for Your Event

Building Your Brand Online

It is an entrepreneur's job to take a risk to put themselves out there in order to establish their own business or venture. In order to do so, they must make their presence known. In "10 Ways For Entrepreneurs To Build Brands Online", Benjamin Lang discusses how using the internet and its variety of resources … Continue reading Building Your Brand Online

Cryptic Clues about UCLA’s Internet Celebration

Did you know that the first Internet message was sent by professor Leonard Kleinrock of the Henry Samueli School of Engineering and Applied Science at UCLA 40 years ago? Many people think the Internet was created at MIT, but it was the communications team’s job at UCLA to inform you otherwise. In order to celebrate … Continue reading Cryptic Clues about UCLA’s Internet Celebration

Starbucks "Gold Card" Loyalty Program

Companies are always trying to attract new customers, but marketers should know that it is also essential to retain existing ones. Not only is it important, but it is often easier and less expensive. One effective way to keep patrons coming back is through a loyalty program.With the "My Starbucks Rewards" program, all you have … Continue reading Starbucks "Gold Card" Loyalty Program