The public relations in running for president

By Will Bleier With tweets, videos, speeches and late night TV appearances, a crowded Democratic field — and a lone coffee executive with a book tour — have all expressed interest in becoming the country’s next president. But how does one decide what’s the best way to tell everyone they’re ready to run? And what … Continue reading The public relations in running for president

Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Common Grounds, a new, trendy coffee shop, recently opened in Philadelphia, sparking controversy with one particular piece of their decor and showing how not to execute crisis communication. The shop, which opened in September, had all the makings of the perfect space. It seems as though great coffee, food and music was not the main … Continue reading Philly Coffee Shop is a Lesson in Crisis Communication Gone Wrong

Snapchat, PR & the Great Update Debate

It’s been almost a month since Snapchat released an update to its app that has left teens, celebrities and Bitmojis everywhere up in arms. But how does the photo-messaging company balance the need to change and evolve in the tech space, while also battling the public relations nightmares that sometimes come with it? The driving … Continue reading Snapchat, PR & the Great Update Debate