Twitterpated: How Twitter can get audiences to love their brand

Spring is (almost) in the air, but Twitter is not feeling the love from some worrying critics. Twitter left 2015 in a rocky state. With its stagnant user rate of 320 million and decline in employees and profitability, investors worry Twitter has hit it’s peak. Discluding followers who use the text-only version of Twitter, user … Continue reading Twitterpated: How Twitter can get audiences to love their brand

WTF is Peach?

You’ve probably heard about the latest social media app, Peach, but are wondering what exactly it is? Trying to learn about it from online research was only making me more confused, so I figured I would learn by doing. Long gone are the days of Facebook news feeds and Twitter timelines. Peach’s “timeline” is considered … Continue reading WTF is Peach?

NBA Social Media Stir

Sports PR is a field that truly lives up to the saying “everyday is different.” Whether the public relations team is handling a regular game night or taking care of an incident involving a player, things are always interesting. A prime example is how social media played a large part in free agent DeAndre Jordan’s … Continue reading NBA Social Media Stir

Twitter Beef: T-Mobile vs. Sprint

You hear it time and time again - do not take your problems to Twitter. Chances are you've thought about this while backspacing your latest complaint, but it's surely something that should be taken seriously in the business world the same. Perhaps big-time CEOs should take this advice, too? Sprint and T-Mobile CEOs, Marcelo Claure … Continue reading Twitter Beef: T-Mobile vs. Sprint

50 Shades of Embarrassment: A Twitter Chat Gone Wrong

On Monday, June 29th, twitter was busy with one unique hashtag: #AskELJames. EL James, the successful (yet controversial) author of the Fifty Shades of Grey series had decided to host a twitter chat through Twitter’s UK headquarters, and it quickly spiraled out of control. While some people commend James on her series that focuses on the … Continue reading 50 Shades of Embarrassment: A Twitter Chat Gone Wrong

Big, Over-Protective Brother

Whenever someone is the victim of suicide, family and friends often wonder if there were warning signs that could have helped them prevent such a tragedy. One of the first places people check are their social networks. Did they write an ominous status on Facebook? Have they been tweeting sad song lyrics for the past … Continue reading Big, Over-Protective Brother

It’s Weird That I’m Professional?

Because the public relations industry is slowly becoming synonymous with social media, we've been asked to "grow up" a little faster than our peers might have to. Our Twitter accounts have been spotless for years and Facebooks wiped clean, while our friends still post drinking pictures every weekend. I'll be the first to admit that … Continue reading It’s Weird That I’m Professional?

It’s Been a Week: How to Stay in Touch

It's been 1 whole week since the PRSSA National Conference, and it already seems like a lifetime ago. I wore what I now think of as my 'conference suit' today to work because it made me feel like I was getting dressed for another session or workshop. But, while conference may alternatively seem like a … Continue reading It’s Been a Week: How to Stay in Touch

World Cup Update: No Belgium Waffles for Breakfast

Team USA continues to play game after game, and fans continue to post tweet after tweet. PRowl has already emphasized how social the World Cup is, and what more could us PR folk want other than to be trending worldwide! All of the games scheduled in the World Cup have found their own little corner … Continue reading World Cup Update: No Belgium Waffles for Breakfast

Made On Twitter: Budweiser Made In America Music Festival Releases Line Up Through Tweets

    This Labor Day Weekend, the Budweiser Made In America musical festival will return to the Benjamin Franklin Parkway for its third year in a row. While pre-sale tickets for the music festival were announced in the middle of April, festival goers were kept in the dark of the Philadelphia line-up until Thursday, May … Continue reading Made On Twitter: Budweiser Made In America Music Festival Releases Line Up Through Tweets