PR Hits the Big Screen

                                                                   (source: imdb.com) Like many others this past weekend, I went to the movie theater to see the next installment of The Hunger … Continue reading PR Hits the Big Screen

Lionsgate plays the Marketing Game for "The Hunger Games"

May the odds ever be in your favor...especially if you're on the marketing team for what is sure to be a movie phenomenon, the Hunger Games, which come out this Friday in theaters. Overshadowing Twilight, the Hunger Games is projected to have opening-weekend sales of about $90 million, according to the New York Times. The … Continue reading Lionsgate plays the Marketing Game for "The Hunger Games"