Taylor Swift, the Marketing Master

Taylor Swift can sell out stadiums in the matter of minutes, get over one million likes on her Instagram without even including a hashtag and has anyone from age two to 80 singing her songs. Her fans, also known as Swifties, remain loyal and dedicated as Swift has evolved from her sundresses and country songs … Continue reading Taylor Swift, the Marketing Master

How Taylor Swift and Apple Both Came Out on Top

This past week has been a long back and forth between pop-star Taylor Swift and major music mogul, Apple Inc. It appeared to be the clash of the ages, beginning with Swift posting an open letter to Apple on her Tumblr account on June 21. In the letter, Swift explained she will not be supporting … Continue reading How Taylor Swift and Apple Both Came Out on Top

Did Taylor Swift’s "Bad Blood" fulfill its hype?

Whether you’re a “Swiftie” or not, there is no denying that Taylor Swift dominated the Billboard Music Awards last Sunday, where she received eight awards.  However, most of the buzz on social media did not pertain to her wins.  Instead, people were raving about the premiere of Swift’s music video for her song “Bad Blood.” … Continue reading Did Taylor Swift’s "Bad Blood" fulfill its hype?

"Do You Have Any Job Prospects Yet?"

It’s funny how you hear stories about how going to a family holiday party when you’re older is a horrific experience full of questions like, “Are you dating anyone?” or “How old are you now?”  But if you are a senior like me, then you can relate to hearing the most terrifying question of all…”So, … Continue reading "Do You Have Any Job Prospects Yet?"

Social Media Lessons from the Grammy Awards

Award shows are a prime time to use social media and build your brand, be it personal, product, or otherwise.  You're automatically included in a celebrity-crazed social community when you utilize whatever hashtag is related to the show.  This past Sunday, several brands (local and national) were live tweeting the Grammy Awards along with the … Continue reading Social Media Lessons from the Grammy Awards