Strategic Planning: Apple Inc. Event

What you will find interesting about this post is that I am not writing about what Apple has released today. That, I am not certain of. But when large companies release major news after a major lead-up - it's a great opportunity to analyze it from the PR prospective. Each year, consumers anticipate Apple's announcement … Continue reading Strategic Planning: Apple Inc. Event

The Unspoken Rules to Surviving the Semester

My brother started his freshman year of college this August. Being his older sister, I have always felt the need to look out and protect my brother. I do not want him to feel completely overwhelmed with work in a new place with total strangers. I thought about what I wished somebody had told me … Continue reading The Unspoken Rules to Surviving the Semester