With the explosion of the internet over the past decade, every PR pro knows that no public relations campaign is complete without blogger outreach. Bloggers target certain niche audiences that may be hard to reach otherwise. Blogs also have a lot more credibility than ads that are paid for. Making strong connections with bloggers can … Continue reading How To Reach Out to Bloggers
I love a good headline. Whenever I sit down on Sunday nights to write my weekly blog posts, the first thing I do is try to think about a witty or catchy headline. However, in my News Writing & Media Relations class, I'm starting to find myself struggling over what kind of title to go … Continue reading Extra! Extra! Read all about it!
Evaluating your organizations presence in the community and taking specific steps to improve relationships are very important enterprises to take on for any ambitious Public Relations professional. Incorporating these steps as part of a larger strategic outreach campaign will improve your company’s public perception, as well as your chances of landing that big promotion.The first … Continue reading Create a Strategic Outreach Campaign to Add Value to your Organization