WTF is Peach?

You’ve probably heard about the latest social media app, Peach, but are wondering what exactly it is? Trying to learn about it from online research was only making me more confused, so I figured I would learn by doing. Long gone are the days of Facebook news feeds and Twitter timelines. Peach’s “timeline” is considered … Continue reading WTF is Peach?

The Top 5 Things Every PR Person Should Know About SEO

The world is becoming increasingly digital. More people are using the Internet to look for information and answer their questions. With mobile devices, people can access information at any moment during the day on search engines, such as Google, Yahoo! and Bing. As public relations professionals, it is becoming increasingly important to know, understand and … Continue reading The Top 5 Things Every PR Person Should Know About SEO

Easy as Pie: How to Create a Blog Part 3

Brand & Promotion The best part about blogging is its cost: free. It also allows for easy self-promotion. Creating a blog will allow you to market yourself to employers with an online portfolio of your writing and resume. However, the hardest part about blogging is promoting it to your audience. Social media is the best … Continue reading Easy as Pie: How to Create a Blog Part 3

Papal Media

Say what you will about this weekend in Philadelphia, but Pope Francis sure knows how to make an impact. With the city virtually shut down and thousands streaming in to get a glimpse of the man himself, social media platforms and news outlets were quilted with Papal Visit content and commentary. Here are some of … Continue reading Papal Media

Be Your Authentic Self

In June, I attended a Children’s Media Conference in Sheffield, England while I studied abroad. The conference had various sessions and keynote speakers that talked about how children in the United Kingdom get and use media. One topic I heard a lot during the sessions was the importance of children being authentic with their online … Continue reading Be Your Authentic Self

Yik-Yak and Tinder: Newest social media platforms:

I was scrolling down my Yik-yak feed a few days ago, and came across a post asking if Yik-yak was considered a form of social media or not. I knew that I saw Yik-yak as social media, and judging by the responses to the post, it seemed that most people agreed with me. For those … Continue reading Yik-Yak and Tinder: Newest social media platforms:

What are we really using LinkedIn for?

Since the beginning of this summer, I have noticed an increasing popularity around the social media platform LinkedIn. While I made an account on LinkedIn during my freshman year of college, I was never too active on the account until this past year when I began to network with people that I felt the need to … Continue reading What are we really using LinkedIn for?

Did Taylor Swift’s "Bad Blood" fulfill its hype?

Whether you’re a “Swiftie” or not, there is no denying that Taylor Swift dominated the Billboard Music Awards last Sunday, where she received eight awards.  However, most of the buzz on social media did not pertain to her wins.  Instead, people were raving about the premiere of Swift’s music video for her song “Bad Blood.” … Continue reading Did Taylor Swift’s "Bad Blood" fulfill its hype?