The SnapChat evolution began in September 2011. Since then, SnapChat has become one of the most powerful apps to reach 13 to 34 year-olds – the coveted millennial and generation Z audiences. Originally, SnapChat was known as a “sexting app” because the pictures and videos that users sent would disappear after a couple seconds. However … Continue reading SnapChat Evolution
Two weeks ago was spring break, and I was able to spend half of it in beautiful, warm Los Angeles; where even though it rained it was still a million times nicer than the frozen tundra of the East Coast. A little while after landing, I opened my Snapchat app and noticed a new story … Continue reading Killin’ that Snapchat Game
When you think about social media nowadays, Facebook, Twitter, and Instagram probably come to mind first and foremost. And you wouldn't be wrong, these 3 giants have dominated the world of social media for the last few years. But, as technology and trends evolve, we must consider new and different forms of reaching our publics. … Continue reading Is Snapchat the Next Social Media Platform?
There are certain platforms that come to mind when you think of media used for branding- Twitter, Facebook, Instagram and...Snapchat? This photo messaging app is the newest way the younger generation is communicating with each other and how brands are beginning to communicate with their consumers. A few big name companies like Taco Bell, GrubHub, … Continue reading Branding in a Snap