Q&A With Kelly Reid

As the Social Marketing Specialist at QVC, Kelly Reid has come a long way from her days at Temple University. She is now in charge of creating and executing the social media strategy for the QVC brand, vendors, and show host platforms. One of the perks to her job is getting to buy new beauty products, and … Continue reading Q&A With Kelly Reid

SnapChat Evolution

The SnapChat evolution began in September 2011. Since then, SnapChat has become one of the most powerful apps to reach 13 to 34 year-olds – the coveted millennial and generation Z audiences. Originally, SnapChat was known as a “sexting app” because the pictures and videos that users sent would disappear after a couple seconds. However … Continue reading SnapChat Evolution

Q&A with Rebecca Goodman

  Rebecca Goodman, Director of Public Relations at the Wells Fargo Center, is not all work and no play. She enjoys running and spending time at the beach when she isn't busy overseeing the four members of her public relations department. Her job entails releasing announcements, promoting any touring concerts and family shows and overall press … Continue reading Q&A with Rebecca Goodman

What is Mentorship?

Mentorship is defined as a personal developmental relationship in which a more experienced or more knowledgeable person helps to guide a less experienced or less knowledgeable person. Like in public relations, mentorships provide mutually beneficial relationships for both the mentor and mentee. Some mentorships develop organically in an internship, job or through class. Others happen thanks … Continue reading What is Mentorship?

PRowl PR Office Hours Oct. 13 to Oct. 23

The executive board is excited to announce that we now have office hours! Our office is located in Weiss Hall Room 224. This is a great time for you to come to us any questions about PRowl, PRowl executive board, internships, resume help or basically anything. This is also open to to anyone in SMC and PRSSA … Continue reading PRowl PR Office Hours Oct. 13 to Oct. 23

Q&A With Tierney’s Amanda Paola

Amanda Paola, an Assistant Media Planner at Tierney, became interested in public relations and communications back in high school when she took her first marketing class. After a few internships and firsthand agency experience, she knew agency life was for her because of the "energy and creativity that flows within this industry." At Tierney, she also … Continue reading Q&A With Tierney’s Amanda Paola

Taylor Swift, the Marketing Master

Taylor Swift can sell out stadiums in the matter of minutes, get over one million likes on her Instagram without even including a hashtag and has anyone from age two to 80 singing her songs. Her fans, also known as Swifties, remain loyal and dedicated as Swift has evolved from her sundresses and country songs … Continue reading Taylor Swift, the Marketing Master

Email Etiquette

When working in the communications field, it is impossible to avoid sending emails all day long. Some are to co-workers and can be more casual but others need to be professional for media outreach or to clients. It is very important to learn email etiquette now when emailing professors and potential employers and to carry … Continue reading Email Etiquette

Be Your Authentic Self

In June, I attended a Children’s Media Conference in Sheffield, England while I studied abroad. The conference had various sessions and keynote speakers that talked about how children in the United Kingdom get and use media. One topic I heard a lot during the sessions was the importance of children being authentic with their online … Continue reading Be Your Authentic Self