Life Lessons from a PR Education

The following blog post was written by Shari DaCosta, recent Temple graduate and staff member of PRowl Public Relations.This holiday season I have a million things to be grateful for, topping the list is completing college this semester. The last four years has been a whirlwind and a tremendous learning experience, from serving as a … Continue reading Life Lessons from a PR Education

15 Minute Writing Makeover

Between classes and extracurricular activities our to-do list as PR students may seem never ending, so finding time to work on our writing skills each day can be challenging.However, Samantha Hosenkamp of Ragan.com says you can improve your writing by taking 15 minutes each day to do this challenge:1. Take a minute to brainstorm three … Continue reading 15 Minute Writing Makeover

Lessons from the News Corp. Scandal: Avoiding Bad Brand Associations

As PR people, one of our major duties is to build beneficial relationships for our clients. In the wake of the News of the World phone hacking scandal, we've seen how some of these associations can turn into PR suicide.However, a few charities saw it beneficial to place free ads in News of the World's … Continue reading Lessons from the News Corp. Scandal: Avoiding Bad Brand Associations

What a Non-PR Internship Taught Me About PR

As aspiring PR professionals, internships are invaluable to gaining real world experience in the industry. An internship at a PR agency or in a PR department can help you gain experience in the various PR processes. Still, don't discount the value of a non-PR internship.I've been interning for a month at Progressive Business Publications, which … Continue reading What a Non-PR Internship Taught Me About PR

Making Your Degree Count

p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Graduation season is upon us again, and many future PR professionals are celebrating earning a degree in public relations or a communications-related subject. After spending four or more years working toward their degree they hope they’ve … Continue reading Making Your Degree Count

Manners 101 for PR People

Public relations professionals are often mistrusted by the public and stereotyped as spin doctors. As aspiring public relations professionals, we must not only know how to write press releases, develop PR campaigns and pitch to the media, but there are certain character traits we must possess in order to do our jobs effectively and avoid … Continue reading Manners 101 for PR People

Expanding Your Network Beyond PR

As aspiring public relations professionals, we are constantly told about the importance of networking with current PR professionals. However, I have come to realize the benefits of expanding my network beyond PR.After attending the 2011 Media Access Workshop organized by the Philadelphia Association of Black Journalists and the Philadelphia Black Public Relations Society, I know … Continue reading Expanding Your Network Beyond PR

Creating a Job-Worthy PR Portfolio

As we say goodbye to 2010 and welcome 2011, the reality of graduation sets in for May 2011 graduates. So often we are told how important a résumé is in securing an interview, but a good portfolio can really sell a candidate to an employer. Here are a few tips from Public Relations Tactics’s “PR … Continue reading Creating a Job-Worthy PR Portfolio

Public Relations for Potentially Dangerous Products

For public relations practitioners, positioning their client’s product or service to the public as a must-have is often challenging. This is particularly true if the client is offering a service or product that is potentially harmful. The New York Times recently published an article, A Safety Kink in Hair Relaxing, which examined whether the popular … Continue reading Public Relations for Potentially Dangerous Products