SEO 101: How to get your online work noticed

 Let’s be real here, there are millions of websites and web pages online. It’s an ocean of content, and all you are given is a search engine and your own vocabulary to find what you need.With that said, if you do not know how to write for search engine optimization (or SEO for short), you … Continue reading SEO 101: How to get your online work noticed

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The Top 5 Things Every PR Person Should Know About SEO

The world is becoming increasingly digital. More people are using the Internet to look for information and answer their questions. With mobile devices, people can access information at any moment during the day on search engines, such as Google, Yahoo! and Bing. As public relations professionals, it is becoming increasingly important to know, understand and … Continue reading The Top 5 Things Every PR Person Should Know About SEO

What Implied Links Mean For PR

In March of this year, Google announced that it received a patent for a new algorithm called Panda. This new step for Google also brought with it major news for the PR industry. The Panda algorithm introduced a new piece to the SEO puzzle called Implied Links. Simply put, an implied link is any relevant … Continue reading What Implied Links Mean For PR

4 Free Tools For Better Content Creation

Content managers work hard to produce fresh, original and engaging content. Drafting blog posts, tweets or crafting the perfect press release, PR professional must use all their resources to create the best possible content. Luckily, living in the digital age, most of these resources are available with a simple click, and are free to use. … Continue reading 4 Free Tools For Better Content Creation

4 Tips For Better SEO

"Content is King" is a phrase we are no strangers to, but "SEO is Queen" may be a new one. SEO, or search engine optimization, is crucial for all online ventures. The reining king of the internet, Google, can control which websites have higher rankings during searches. Google tries to avoid things that look like … Continue reading 4 Tips For Better SEO

Classes Missing From Your Fall Semester Schedule

A new semester is quickly approaching. That means it’s time for some of us to knock the pool water out of our ears and get back to business. Others of you may have stayed in professional PR mode during the summer. Regardless of which camp you belong to, everyone can always take the time to … Continue reading Classes Missing From Your Fall Semester Schedule

Nice Blog You’ve Got There! Now What?

Whether for personal interest or because of the many posts urging PR pros to create a company blog, you finally made one and it looks great! Brace yourself if you thought finding motivation to create the blog was difficult because the worst has yet to come: generating content. Yikes! The actual blogging part, believe it … Continue reading Nice Blog You’ve Got There! Now What?

Getting Social with your Google Search

Always trying to generate the most relevant search results for users, Google is becoming a more social site. With the introduction of Google+, they have been able to incorporate your personal connections into your search results. Below I have outlined some of Google's recent updates:When you are logged into Google+, Personal Results are included in … Continue reading Getting Social with your Google Search

Right, Wrong, and Risky Words with SEO

We all know that Google takes the cake for being the top search engine, but did you know that websites get about 90 percent of their search engine traffic from Google searches?  Statistics like these should play a major factor in how you might go about writing your next press release.  My professor for my New … Continue reading Right, Wrong, and Risky Words with SEO