SEO 101: How to get your online work noticed

 Let’s be real here, there are millions of websites and web pages online. It’s an ocean of content, and all you are given is a search engine and your own vocabulary to find what you need.With that said, if you do not know how to write for search engine optimization (or SEO for short), you … Continue reading SEO 101: How to get your online work noticed

The Top 5 Things Every PR Person Should Know About SEO

The world is becoming increasingly digital. More people are using the Internet to look for information and answer their questions. With mobile devices, people can access information at any moment during the day on search engines, such as Google, Yahoo! and Bing. As public relations professionals, it is becoming increasingly important to know, understand and … Continue reading The Top 5 Things Every PR Person Should Know About SEO

Search Engine Optimization: Press Release Edition

Gone are the days of sending your press release to solely journalists or media outlets. The reality is, your audience is everywhere and you need to make your pitch known from all angles. However, many PR pros aren't taking advantage of search engine optimization (SEO) to relay their message quickly, effectively, and with sufficient content … Continue reading Search Engine Optimization: Press Release Edition