We Are the Twenty Percent!

In the world of business, ROI is everything. In order to increase your ROI, you need to ensure you are delivering the right message, to the right audience, through the correct channel. Online, there are seven types of audiences: altruists, selectives, passionates, connectors, trendspotters, provocateurs, and careerists.Of these consumers, only 20% are high sharers, active … Continue reading We Are the Twenty Percent!