Justin Bieber might be the New King of Re-branding

Over the past few years, Justin Bieber has shed his cute teenage heartthrob image for a more mature, sensitive, and romantic one. The transformation was quite bumpy, as it was filled with arrests for drunk driving and vandalism. His late teen years were a PR nightmare for the young artist. Among the negative press were … Continue reading Justin Bieber might be the New King of Re-branding

Rebranding Geek

Newsflash, geek is officially chic. Avengers: Age of Ultron grossed $1.2 billion worldwide, Game of Thrones’ season five finale was watched by over 8 million people and over 130,000 people attended San Diego Comic-Con this past summer. Nerdiness is no longer a niche market, but is already settling comfortably into the mainstream. The most interesting … Continue reading Rebranding Geek

Robbed of Mayoral Duties

After several public mishaps, Toronto Mayor Rob Ford is finally being stripped of most of his powers. The Toronto City Council met yesterday to discuss whether they should revoke more of Ford's mayoral privileges after he publicly admitted to buying and using cocaine. Specifically, the majority of the council (39-3) has voted to cut his … Continue reading Robbed of Mayoral Duties

Miley Cyrus, PR Pro?

It has been over a month since Miley Cyrus’ VMA performance, yet she is still making it into every magazine, newspaper and website we can get our hands on. Whether it’s twerking with a foam finger to a national audience, breaking off her engagement with fiancé, Liam Hemsworth, or hitting No. 1 on Billboard Hot … Continue reading Miley Cyrus, PR Pro?

Vacationing in Pakistan

Terrorists. Drone strikes. Al-Qaida. These are some of things that may come to mind when you hear the name Pakistan, but what about food, scenery, and ancient ruins? My family is from Pakistan and I’ve been there to visit almost every year. The first thing I can tell you is that you’ll never find better … Continue reading Vacationing in Pakistan

5 Questions To Ask Before You Rebrand

As companies and products grow, change, and evolve, the way that we market and brand them has to change as well. Most if not all companies come to a point where they feel that it's time for a rebrand. This is usually when the company discovers more about who they are, who their customers are, … Continue reading 5 Questions To Ask Before You Rebrand

The Balancing Act of Logo Redesigns

If a picture is worth 1000 words then the same is true for a company’s logo.  A logo is an essential part of a strong brand. It often serves as a company’s first impression to the public and, if effective enough, can evoke an emotional and galvanizing response. To put it simply: a logo is … Continue reading The Balancing Act of Logo Redesigns

The Rebirth of Social Networks

By now I’m sure we are all too familiar with the life cycle of most social networks. Typically, it is short and sweet. While social networks fade into the background everyday, there aren’t as many stories of them making a comeback. Over the past week, however, two social media platforms have announced some big changes … Continue reading The Rebirth of Social Networks