"So, what is PR anyways?"

Many people outside the industry seemingly have no clue about what it is that PR people do exactly. Just yesterday I was telling a peer in my economics class that I am a public relations major. His initial response? "Oh, so you like send press releases and stuff?" Yes, we sometimes write and distribute press … Continue reading "So, what is PR anyways?"

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Trying to rest? Give your eyes a break

It seems as though there are never enough hours in a day. Chances are, your waking activities and daytime responsibilities have a tendency to bleed into your sleep time. At this point in the semester, mine certainly are!Do you check your e-mail or play around on your smart phone or tablet before bed? Are you … Continue reading Trying to rest? Give your eyes a break

Using house parties to build relationships

In PR we focus on building relationships with all sorts of internal and external publics. It is important that we constantly seek new ways to interact with our publics and maintain those relationships.I recently learned about what is essentially a new PR tool called houseparty.com. The site describes itself as a collection of "thousands of … Continue reading Using house parties to build relationships

My Opinion – You Need Brain Balance for PR

I was reading my PR Daily News Feed yesterday (2-10-11) and couldn't resist taking the Right Brain versus Left Brain Creativity Test from the Art Institute of Vancouver that was posted. Typically, creative people use the right side of their brain more than the left side, and vice versa for more logical people. I consider … Continue reading My Opinion – You Need Brain Balance for PR

Super Bowl ads are more than just fun to watch

Whether or not you are a sports fan or you cared about the teams playing, chances are you tuned in to the Super Bowl yesterday. If you're like me, you were excited to see the ads.While ads run during the Super Bowl, the "most-watched single telecast in the US," are usually entertaining, Susan Gunelius also … Continue reading Super Bowl ads are more than just fun to watch

The Social Network

The Social Network (aka: "The Facebook Movie") has officially been released on DVD as of this Tuesday, January 11! If you haven't watched it yet, it's an absolute must-see. I saw the film on opening night in October and there was not a seat left empty. I typically avoid seeing movies in Philadelphia theatres because … Continue reading The Social Network

It’s that time again…

Happy Holidays to all of our members and readers! As a public relations major who plans to deal closely with the media--and someone who strives to be a responsible citizen, for that matter--I know how important it is to pay attention to current events and stay immersed in media culture. This past semester, I was … Continue reading It’s that time again…

Do You Follow the Cheese?

Last night, my professor showed a short animated video to my class. The video seemed a bit silly at first, but the message behind it is a pertinent one. The video is based on Spencer Johnson's book Who Moved My Cheese? The story follows two mice and two little people on their search for "cheese." … Continue reading Do You Follow the Cheese?

Social Media Costumes!

In light of this weekend's festivities, check out the top five entries in Mashable's technology and social media costume contest! The winners were posted earlier today. My favorite is the YouTube costume with the crying baby from "Team Social Media." What's yours?Have a frighteningly fun and safe Halloween weekend!