Doing it Wrong: How 3 companies mishandled their PR crisis

Crisis communication is defined as “the process of protecting and defending an individual, company, or organization facing a public challenge to its reputation”, and this is one of the most important skills a company can possess. No matter how strong a company’s reputation is, it can lose its status in a matter of days due to … Continue reading Doing it Wrong: How 3 companies mishandled their PR crisis

Big Bro Big Sis

Community service. Volunteering. Giving back. Charity work. These are all phrases that we are told to do, because we can help both ourselves and others. Many groups and organizations require x number of hours of such work a year, or a semester. And so many of us groan and complain and do the minimum because … Continue reading Big Bro Big Sis

The Secret to Being the Best PR Professional: Know Your Story

What’s your story? This past Saturday, professionals from all over the country were invited to share their experiences in the field of public relations at PRSSA’s annual National Conference in Atlanta, Georgia. Professionals from Coca-Cola, GM, Ignition, The American Red Cross, and many more gave advice and answered the questions of more than 1,200 students … Continue reading The Secret to Being the Best PR Professional: Know Your Story

Three Things No One Tells You About PR

Coming into college as a PR major, I had no idea what to expect. Of course, I knew that having strong writing skills was a necessity and that my life wouldn’t be anything like that of Samantha Jones, but there were many unknowns I faced. Now a second-semester sophomore, I have faced the beginning trials … Continue reading Three Things No One Tells You About PR

Life Hacks for PR Majors

You can’t browse the internet without finding an article with various life hacks for the general public. From deodorizing shoes in a freezer to using the opening in a pot’s handle (normally used for hanging) as a spoon rest, there are many things to find that may make your life a bit easier. But what … Continue reading Life Hacks for PR Majors

The Genius Behind #GirlBoss

Earlier this Spring, Sophia Amoruso -Founder, CEO and Creative Director of the online fashion retailer Nasty Gal released her new book #GirlBoss. The book shares the fashion maven's experiences, and tells how she went from dumpster diving and shop lifting to growing a million dollar fashion brand. #GirlBoss isn't the first in it's genre to … Continue reading The Genius Behind #GirlBoss

Studying Abroad in Public Relations

Today, I landed in Barcelona, Spain, to kick-off a summer of interning in international public relations. Obviously, being in a different country on a different continent from what I’m used to, things here are a bit weird to me. But, you have to understand that our world is a big place, and people are raised … Continue reading Studying Abroad in Public Relations

Why Did You Go Into Public Relations?

I recently stumbled upon what I thought was a pretty cute article. PR Daily contributor Arik Hanson wrote "Why I'd love for my daughter to go into PR" which lists five reasons why public relations is the way to go. While it was well written and obviously had the adorable factor, I wanted to share … Continue reading Why Did You Go Into Public Relations?

The Mix Up: Public Relations, Marketing and Advertising

It’s safe to say that for our generation public relations, marketing and advertising are all in one professional melting pot. This wasn’t always the case, but in recent years it has shown that the best campaigns and strategic plans involve a portion of each. Many public relations internship descriptions will be linked to these two other … Continue reading The Mix Up: Public Relations, Marketing and Advertising

Media Training 101: Tips on Teaching Your Client

Advocacy. Advocacy. Advocacy.  It's PR 101, it's what we do for our clients and it's what is engraved into our brains from the start.  Part of advocating for your client or your company can be media training. Media training is simply preparing your client for press conferences, interviews, TV appearances, etc. It's a daunting task … Continue reading Media Training 101: Tips on Teaching Your Client