Justin Bieber might be the New King of Re-branding

Over the past few years, Justin Bieber has shed his cute teenage heartthrob image for a more mature, sensitive, and romantic one. The transformation was quite bumpy, as it was filled with arrests for drunk driving and vandalism. His late teen years were a PR nightmare for the young artist. Among the negative press were … Continue reading Justin Bieber might be the New King of Re-branding