5 Questions To Check Your Ethics

PRSA has dubbed the month of September Ethics Awareness Month. Ethical practice is something briefly mentioned in some PR classes, but is rarely delved into at great length. Many of the misconceptions about public relations stem from the belief that practitioners do not strive to live ethically. As public relations professionals, it is critical that … Continue reading 5 Questions To Check Your Ethics

6 Ways To Discover A Great PR Client

When working at an agency, clients come and go. There are good clients, bad clients, mediocre clients, and there are great clients. At PRowl PR, we have been fortunate to have a history of retaining great clients.  After working with PRowl PR for the past three years, I have noticed that there are certain traits … Continue reading 6 Ways To Discover A Great PR Client

My Adventure with the PRSA Philly Pepperpot Awards

The Pepperpots are an annual award ceremony hosted by PRSA Philly in order to recognize outstanding public relations efforts across the city.  I'm luck enough to be attending the event tonight because of my current internship at LevLane Advertising.  The award categories arrange from special events to social media to medial relations.  LevLane entered several … Continue reading My Adventure with the PRSA Philly Pepperpot Awards

#RealTalk: Crisis Communications

"In the middle of difficulty, lies opportunity." This is a quote from a session at the PRSSA National Conference called From the Crisis Trenches: Blazing a New Trail in Communications. Speakers from the Mach 1 Group discussed the crisis the Livestrong Foundation was faced with when the Lance Armstrong scandal broke. No matter how prepared … Continue reading #RealTalk: Crisis Communications

3 Reasons To Join PRSSA

With the start of a new school years comes the opportunity to become more involved on campus. If you are interested in a career in public relations what better way to learn more about the field than to become a member of a professional public relations student organization. PRSSA, which stands for Public Relations Society … Continue reading 3 Reasons To Join PRSSA

Is It Time To Pay Up?

Until I started searching for internships at the end of my freshman semester, I hadn’t put much thought into paid versus unpaid internships. As my search began however, I quickly discovered most internship opportunities, at least for PR, don’t offer compensation. Although there is an abundance that will gladly provide you with college credit, there … Continue reading Is It Time To Pay Up?

On Why the Public Relations Industry Could Use Some Help with Public Relations

PRowl Public Relations wrote about the Public Relations Defined initiative several months ago (see the post here), where PRSA invited public relations practitioners to submit their definition of public relations. The submission period began in November and drew widespread interest as well as a not-so-small amount of complaints about the initiative. What results of the … Continue reading On Why the Public Relations Industry Could Use Some Help with Public Relations

Networking Tips for Owning the Room

I can't tell you how many times I've heard the saying, "It's not what you know, it's who you know." As I have been looking for jobs, I've come to realize more and more how true it really is. On Tuesday, one of Philadelphia's biggest networking events for students is being held - PPRA Careers … Continue reading Networking Tips for Owning the Room

The Ultimate PR Student Holiday Wishlist

When I was six-years-old, I would have never imagined that years later I would be asking Santa Claus for a new AP Stylebook or a fancy new set of business cards. The truth is, being a young professional isn't always easy on the wallet. For most college students, its a struggle to feed themselves anything … Continue reading The Ultimate PR Student Holiday Wishlist

Define: Public Relations

There are many definitions of public relations floating around. According to the Merriam-Webster dictionary, public relations is "the business of inducing the public to have understanding for and goodwill toward a person, firm, or institution." However, the most widely practiced definition today was introduced by the PRSA 1982 National Assembly. It reads, "Public relations helps … Continue reading Define: Public Relations