What you will find interesting about this post is that I am not writing about what Apple has released today. That, I am not certain of. But when large companies release major news after a major lead-up - it's a great opportunity to analyze it from the PR prospective. Each year, consumers anticipate Apple's announcement … Continue reading Strategic Planning: Apple Inc. Event
Over the weekend Apple released their two new products, the iPhone 5C and 5S, in stores. Once again, there was a huge frenzy around the release. People lined up in droves just to be one of the first to own the coveted devices. While technology editors and reviewers don't seem to be as dazzled, that … Continue reading Brand Frenzy
For the first time, Dunkin’ Donuts is using Twitter as the initial vehicle for a product launch.Earlier this week, Dunkin’ ran a“Mocha MaDDness Twitter Sweepstakes” to pre-promote its new Mocha K-Cup packs, which will be available for purchase for a limited time starting in June, at Dunkin’ restaurant locations.The sweeps is Dunkin’s way of rewarding loyal … Continue reading Dunkin’ Runs On #Twitter?