8 Terms to NEVER Use in a Press Release

'We're thrilled to announce our new product launch," said Joe Smith of XYZ Inc. "We are proud of all the hard work our team put in and are excited to watch the success unfold." How many times have you read a quote like that from a bigwig at a company or the mayor of the … Continue reading 8 Terms to NEVER Use in a Press Release

Plan B

You've spent hours crafting and proofreading a press release, one that you just sent out to the media. A couple days go by, and not a bite from reporters. So now what? Yeah you can follow up by emailing, calling, the works. But before you pull your hair out from frustration, consider the following points … Continue reading Plan B

PR Writing: Revamping Your Quotes

A big part of writing the most effective press release you possibly can, is including quotes. Quotes are your chance to back up your words with a credible source and to even give a more personal touch, something that is not normally encouraged in news writing. Check out the following tips to improve your quotes:Trash … Continue reading PR Writing: Revamping Your Quotes

Rejuvenated Releases: Writing a Punchy Press Release

You’ve been asked to write a press release for a client. You go over the steps in your head: Start with an enticing lead sentence, find a quote for the second paragraph, gather statistics and include a few lines about the organization. Although this may be the correct procedure, is this really all that can … Continue reading Rejuvenated Releases: Writing a Punchy Press Release

Right, Wrong, and Risky Words with SEO

We all know that Google takes the cake for being the top search engine, but did you know that websites get about 90 percent of their search engine traffic from Google searches?  Statistics like these should play a major factor in how you might go about writing your next press release.  My professor for my New … Continue reading Right, Wrong, and Risky Words with SEO

My First Press Release

This past week I experienced writing my first press release. We've all been there, that first time when you have absolutely NO idea what a press release entails, with the sure chance that your teacher or employer will flat out turn it down. Well, maybe you're not that dramatic, but I was! Fortunately, PRowl's Firm … Continue reading My First Press Release

Search Engine Optimization: Press Release Edition

Gone are the days of sending your press release to solely journalists or media outlets. The reality is, your audience is everywhere and you need to make your pitch known from all angles. However, many PR pros aren't taking advantage of search engine optimization (SEO) to relay their message quickly, effectively, and with sufficient content … Continue reading Search Engine Optimization: Press Release Edition

How Thou Shalt Write An Excellent Press Release

As a Public Relations major, I have been thrown into the world of writing for the media and throughout my several writing intensive classes I have learned how to successfully write news advisories, broadcast releases, and letters to the editor. However, most importantly, I have learned how to write press releases. Every public relations class … Continue reading How Thou Shalt Write An Excellent Press Release