Don’t Talk Business at a Business Lunch

This past Friday, I sat down with the owner of a law firm for my first ever business lunch. Being a stickler for proper business etiquette, I was a bit nervous of saying or doing the wrong thing; I agonized over what to order (we eat at Panera Bread) for fear of looking barbaric as … Continue reading Don’t Talk Business at a Business Lunch

How to Handle Rejection

I'm not talking about getting turned down for a date--you'll have to go to another blog for advice on that one. I'm talking about job rejection. Whether you're about to graduate and applying for your first full-time position, you're an eager student applying for summer internships, or you're just looking to make a career change, … Continue reading How to Handle Rejection

8 Terms to NEVER Use in a Press Release

'We're thrilled to announce our new product launch," said Joe Smith of XYZ Inc. "We are proud of all the hard work our team put in and are excited to watch the success unfold." How many times have you read a quote like that from a bigwig at a company or the mayor of the … Continue reading 8 Terms to NEVER Use in a Press Release

10 Steps to a More Productive Day

This infographic from Lifehack offers great tips on getting more done throughout the days. It all starts with a simple list. Listing the tasks you're hoping to accomplish makes it easier for you to prioritize. Whenever I make my to-do lists I always put the due date next to my tasks so I can make sure … Continue reading 10 Steps to a More Productive Day

4 Tips For Better SEO

"Content is King" is a phrase we are no strangers to, but "SEO is Queen" may be a new one. SEO, or search engine optimization, is crucial for all online ventures. The reining king of the internet, Google, can control which websites have higher rankings during searches. Google tries to avoid things that look like … Continue reading 4 Tips For Better SEO

Tips on Conducting a Focus Group

If performed properly, focus groups can be a vital part of a PR strategic plan in order to gain valuable information for your client. Focus groups can be utilized for a wide array of topics in order to gain insight on a specific issue.   Recently, I had the opportunity to be a part of … Continue reading Tips on Conducting a Focus Group

Promote Your Blog–For FREE!

Blogs have become an extremely important part of public relations, media, and online interaction. There are many blogs that have tremendous following and can have a great impact.  As blogs have become more relevant, it seems that everyone wants to start one.  Since this is the case, it's important to set yourself apart from the crowd. You … Continue reading Promote Your Blog–For FREE!

Don’t Forget About R&R

Some of the most successful public relations students I know are also some of the busiest.  They're juggling multiple student organizations, full class loads, internships, and jobs.  Sometimes there is even more thrown into the mix.  While being busy can help you learn how to manage your time, it can also be a ticking bomb.  … Continue reading Don’t Forget About R&R

Four Things You Should Never Do In The Name Of PR

As upcoming professionals in the field of PR, its important you become familiar with these four things you should never do in the name of PR. While reading through the PR for dummies book, they mentioned the following don't do's: 1. Lie or Mislead- The saying "honesty is the best policy" is something us, upcoming … Continue reading Four Things You Should Never Do In The Name Of PR

Press Release Follow Up Etiquette

You developed your media pitches and press releases, sent it to various media outlets and what's next? A follow up! A follow up after sending a press release is just important as washing your hands after gardening. After you send out your releases, give the media approximately two days to read them and then proceed with … Continue reading Press Release Follow Up Etiquette