Social Media’s Impact on the 2016 Presidential Election

Since the last presidential election in 2012, the digital space has transformed the way we talk about and understand politics. President Obama recently took over the White House’s official Instagram account when he travelled to Alaska. He took a photo while he was flying over Alaska and wrote, “Hey everyone, it’s Barack.” Not only has … Continue reading Social Media’s Impact on the 2016 Presidential Election

Election 2012 as a PR Learning Tool

Whether you’re a political news junkie or someone who has never really had interest in Washington, as a PR student it is important to pay close attention to this election season. So many skills we use in PR will be put to use by candidates over the next seven months, and it is important that … Continue reading Election 2012 as a PR Learning Tool

Election Media Coverage Goes Digital

Any student in public relations knows, or should know, how important it is to keep up with news. So in the face of a current election year, it is that much more important to be in the know. Some students, maybe even professionals, may have found it hard to keep up with every single aspect … Continue reading Election Media Coverage Goes Digital

Santorum Attracts Media Spotlight, For Now

Rick Santorum received a huge PR boost this week after winning three state primaries out west. While Santorum is still unlikely to win the Republican Presidential Nomination, the hype generated from his recent victories will be enough to bring in some large donations and attract much-needed media coverage for his campaign. Santorum, a former Pennsylvania … Continue reading Santorum Attracts Media Spotlight, For Now

Keeping It Classy

Let’s be honest, when you want something in today’s world, you have to “go out and grab it”. Below are a few tips to keep in mind when you’re planning your next move or countering accusations from competitors. Know what you or your client wants to achieve right away. Then, keep your message clear and … Continue reading Keeping It Classy

Polls Show that Office Holders, Candidates Need PR Boost

The most recent ABC News/Washington Post poll and NBC News/Wall Street Journal poll show all-time lows in public approval for both the administration and Congress after this summer’s debt ceiling crisis and S&P credit downgrade. Obama’s approval now rests between 43 and 44 percent, according to the two polls, while the NBC News/Wall Street Journal … Continue reading Polls Show that Office Holders, Candidates Need PR Boost

Mayor Booker Tweets Through the Storm

While some area residents may have turned to liquor to make it through Hurricane Irene, Newark Mayor Cory Booker turned on his Twitter. The social media savvy mayor garnered a bit of attention this week after keeping up real-time Twitter interaction with constituents during last weekend’s hurricane. He counteracted much of the sensationalism bouncing around … Continue reading Mayor Booker Tweets Through the Storm

Twitter policy mobilization? Not so fast.

Politicians and political campaigns regularly use Twitter to connect with their constituents. Recently some politicians have started to use Twitter to connect with other politicians’ constituents over policy issues with mixed results. A couple of weeks ago President Barack Obama held a nationally televised press conference to ask the American people to support compromise legislation … Continue reading Twitter policy mobilization? Not so fast.

Politics and PR: Don’t Stop Using Social Media!

The following post was written by Jason Mollica, '97 Temple Alum.Rep. Anthony Weiner’s (D-NY) social scandal garnered plenty of headlines in June. You remember the story: Weiner tweeted lewd pictures to a 21-year old college student. Then it was found out he did the same to a few other Twitter followers. Weiner resigned under the … Continue reading Politics and PR: Don’t Stop Using Social Media!

When Does Who Become More Important Than What?

Apparently, it’s the moment a United States president uses social media.In 2008, for the first time ever, the battle for the presidential election was waged and won by President Barack Obama through social media. This is not news. It happened roughly 4 years ago and was the topic of much conversation at the time. So … Continue reading When Does Who Become More Important Than What?