The World Record Egg: Genius or Missed Opportunity Blog

By Olivia Rotondo If you visited Instagram sometime in early January, you probably saw a photo of a simple brown egg racking up millions of likes. The World Record Instagram Egg (@world_record_egg) broke Kylie Jenner’s record of 18 million likes on an Instagram post by creating a trending moment on social media. Most people thought … Continue reading The World Record Egg: Genius or Missed Opportunity Blog

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Getting “Kicked Off” the PR List

The online beauty community of Youtube is currently one of fastest growing genres on the platform with new creators posting daily. The market is saturated with beauty and lifestyle brands and there is no short supply of people on the internet to help promote them. The beauty industry has been cashing in on creators, influencers, … Continue reading Getting “Kicked Off” the PR List

From Public Relations to Marketing Communications: An Alumni Spotlight on Alyssa Guckin

From PRowl Firm Director to a Marketing Communications Associate at Chubb, a major insurance company, Alyssa Guckin just keeps moving up. Guckin is a PRowl alumna, whose experiences in the firm directly influenced her success in the professional world. Guckin joined PRowl during the spring of her freshman year, and quickly moved up within the … Continue reading From Public Relations to Marketing Communications: An Alumni Spotlight on Alyssa Guckin