Twitterpated: How Twitter can get audiences to love their brand

Spring is (almost) in the air, but Twitter is not feeling the love from some worrying critics. Twitter left 2015 in a rocky state. With its stagnant user rate of 320 million and decline in employees and profitability, investors worry Twitter has hit it’s peak. Discluding followers who use the text-only version of Twitter, user … Continue reading Twitterpated: How Twitter can get audiences to love their brand

Native Advertising: The Cure to Pop-Ups and Mobile Ad Blockers?

As our world moves toward mobile-based technology, the Internet advertising community continues to take a hit. Though we occasionally see pop-up ads on desktops, ad blockers on laptops and mobile devices prevent such advertisements from coming up. This begs the question - in an increasingly mobile-based world, how are Internet advertisers to get around the … Continue reading Native Advertising: The Cure to Pop-Ups and Mobile Ad Blockers?

Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives

While some of you are enjoying your summers abroad or off vacationing with family and friends, others have been occupied with the drama between rappers, Drake and Meek Mill. For those of you who have a life during the summer: don’t worry, I have you covered. Recently, I’ve been occupied with trolling the Internet and … Continue reading Ghostwriting: The ethics of using a Quentin Miller to reach communication objectives