Why Public Relations is a Great Industry for All Genders

It is hard to ignore the dwindling amount of men within the public relations field. What once was a male industry has transformed in to a business primarily consisting of females. According to the PRSA salary survey, 70% of public relations practitioners are women. During the spring 2011 semester, I participated in an independent project … Continue reading Why Public Relations is a Great Industry for All Genders

The Changing World of the Unemployed PR Professional

The recent recession negatively affected many companies and the communications field was no exception to this disaster. The crisis forced many professionals to become unemployed. Fortunately, it appears as though things are changing, specifically for public relations. Large communications companies such as Interpublic Group, Havas, and MDC have reported significant organic growth over the recent … Continue reading The Changing World of the Unemployed PR Professional

Groupon is Not for Every New Business

One of the hardest tasks for a new business is starting a relationship with the public. How does one manage a relationship with the public if the public doesn’t know the company exists?Recently, new businesses have been utilizing a website known as Groupon to gain public recognition.The site features a deal a day from a … Continue reading Groupon is Not for Every New Business

Event Planning in the Virtual World

In the field of PR, the Internet has not only changed the way professionals distribute messages, but also how they garner attention. The entertainment industry is one in which professionals continually utilize the Internet to better their image. One of the earliest and best examples of this operation was a unique event thrown by United … Continue reading Event Planning in the Virtual World

Strategem and Social Media

It is almost impossible to discuss modern PR without addressing the issue of social networking. In today’s business world, agencies are hiring “social networking experts” and companies are looking for the best ways to utilize this new medium. The problem is, many companies are just barely scraping the surface of what is possible with these … Continue reading Strategem and Social Media