When I was hired as a staff member at PRowl Public Relations for the spring 2010 semester, I was a little nervous and unsure about what to expect. I had only taken an Intro to PR course and had no PR experience. I didn't know the elements of a press release or etiquette for pitching … Continue reading Three Semesters of Knowledge for the Future
As college classes come to an end, many of us have just a few things standing between us and the end of the semester, namely final exams and presentations. For Communications and PR students, these presentations may be some of the last of our college careers but will probably not be the last of our … Continue reading Tips for Acing Your Next Presentation
T-Mobile found a creative way to get their name into the buzz about the royal wedding of Prince William and Kate Middleton. The cell phone company created a viral video mimicking the JK Wedding Entrance Dance video which collected 65 million views since July 2009. T-Mobile's video shows actors playing the royal family dancing down … Continue reading T-Mobile’s Royal Wedding Entrance
Recently, I have seen friends on Facebook and Twitter promoting a Facebook page called "Mumford & Sons to Philly for Mark's Birthday." Some "liked" it and others posted a link or tweet encouraging people to join the cause. Curious, I checked out the page.Mark Keeley was a 19-year-old Philadelphia Gas Works worker who died in … Continue reading The Power of a Heartfelt Facebook Page
In my marketing class, we've been talking about branding: identifying a need and positioning your product as the one to satisfy that need by delivering unique benefits. We recently completed an assignment to remind us that this concept not only applies to products, but also to job candidates. When interviewing for a job, think of … Continue reading You as a Brand: How Will You Position Yourself?
Last night I attended my first PR Careers 101 event, which was hosted by the Philadelphia PRSA chapter and Philadelphia Public Relations Association (PPRA). The event included a panel discussion with four PR professionals, round table discussions with young PR professionals, and the opportunity to have your resume critiqued by a PR professional. The four … Continue reading PR Careers 101 Recap
I received an email from the Wall Street Journal with the subject line "The Ten Worst Things to Put on Your Resume." The email linked to an article with this title, which explained that 28% of executives say the resume is where most job seekers make mistakes. Here is a list of the ten mistakes … Continue reading Resume Mistakes to Avoid
For many colleges, Spring Break has already come and gone or will soon come and go. To me, the end of Spring Break means the end of the semester is in sight. For those of us graduating in May, that could be a nerve wracking thought. With this on my mind, I found an article … Continue reading Tips for Your PR Job Search
Today, March 8, is International Women's Day. International Women's Day has been observed since 1911, so this year marks the 100th anniversary! International Women's Day is a national holiday in many countries and is celebrated in some countries similarly to how Mother's Day is celebrated in the United States. International Women's Day celebrates the economic, … Continue reading Happy International Women’s Day!
Earlier this month, I wrote a blog post about Taco Bell's response to a lawsuit claiming the restaurant chain uses more meat fillers than real ground beef. The response was quick and direct: a web campaign and a print campaign attempting to silence the rumors with an explanation of the ingredients in Taco Bell's ground … Continue reading An Update on Taco Bell’s Crisis Control