The world is becoming increasingly digital. More people are using the Internet to look for information and answer their questions. With mobile devices, people can access information at any moment during the day on search engines, such as Google, Yahoo! and Bing. As public relations professionals, it is becoming increasingly important to know, understand and … Continue reading The Top 5 Things Every PR Person Should Know About SEO
Since the last presidential election in 2012, the digital space has transformed the way we talk about and understand politics. President Obama recently took over the White House’s official Instagram account when he travelled to Alaska. He took a photo while he was flying over Alaska and wrote, “Hey everyone, it’s Barack.” Not only has … Continue reading Social Media’s Impact on the 2016 Presidential Election
Our world today is fueled by digital and visual content. As a soon-to-be public relations professional, it is likely you will be creating visual content to develop a relationship and engage with your client or company’s audience. However, you might not be an expert in design software, such as the Adobe Creative Suite (Photoshop, Illustrator … Continue reading A PR Pro’s Guide to Working with a Graphic Designer
Social media fuels the world we live in. We love to share content that defines ourselves, entertains us, develops relationships and gets the word out about causes and brands we support. In order for your content to stand out amongst the millions of other voices in your social media and communication channels, it is important … Continue reading Increase Your Shareability
This weekend is the Public Relations Student Society of America’s National Conference. Thousands of PR students and professionals will meet in Washington D.C. to develop their skills through workshops, presentations, and networking. Meeting others, especially in a large setting, can be overwhelming, but networking in the industry is … Continue reading Branding Yourself Through Business Cards
This past July, I went on a two-week mission trip to Ireland with an organization, Adventures In Missions. Along with 23 other members of my team, we partnered with a local church to help run programs for the youth, where we made crafts with the younger children, played games, and spoke about our experiences in … Continue reading My Mission Trip to Ireland And The Importance of CSR
This past May, I attended the LeaderShape Institute with Temple University, a six-day long leadership retreat. On the second day of the program, we talked about leadership styles and took the DiSC Classic Personality Test. This test helps you understand yourself and others by giving you a framework for understanding human behavior. DiSC stands for … Continue reading Understanding Leadership in Your Workplace or Organization
We are the generation of social media. We are constantly sharing and receiving content like it is our job (and sometimes it is). However, our dependency on social media is a double-edged sword. Our generation has been diagnosed with FOMO: the fear of missing out. A study by Harris Interactive and MyLife found that two … Continue reading Has the Doctor Diagnosed You With FOMO?