The PR Skill You Didn’t Think You Needed

“Math is not my thing, that’s why I’m in public relations.” Press releases, blog posts, email blasts, pitches- after a semester or two of writing, you start to consider that maybe you won’t need to remember what you learned in high school algebra after all. But just when you think you’re finished with math after … Continue reading The PR Skill You Didn’t Think You Needed

The New Rules for Measuring PR

While discussing the difficulties of measurement in public relations, my professor brought up the Barcelona Principles, a newly developed set of standards for PR measurement and evaluation that I had never heard of. The Barcelona Principles are a fairly recent development by the Institute for Public Relations (IPR), named so for the location of the … Continue reading The New Rules for Measuring PR

The Difference Between the Three "Os"

One of the most common and widely accepted approaches for evaluating the effectiveness of communication-based activities focuses on measuring the three “Os”: outputs, outtakes and outcomes.  Measuring the effectiveness of your public awareness activities is not an exact science. However, if you build a program that measures your efforts (outputs), stakeholder awareness and knowledge (outtakes) … Continue reading The Difference Between the Three "Os"

Bloggers Vs. Bounce Rates

As a blogger, you work on producing quality content to attract readers to spend time on your site. You plan the perfect design, find the highest quality images, all in hopes that your attention to quality and content will keep your readers coming back for more. Though your content and unique page hits may display … Continue reading Bloggers Vs. Bounce Rates

Surveying the Masses: How to Create an Effective Survey

Surveys can prove to be a very useful tool in measuring the success of your client or serving as a learning tool for future improvements. But how do you build a survey that will not only yield maximum results, but can also clarify what audience your client should be reaching out to. Below are some … Continue reading Surveying the Masses: How to Create an Effective Survey

Measuring Success

When you are launching a social media campaign, one of the important factors you need to keep in mind is measurement. If you don't measure your success, or failure, then you won't know how you can improve in the future. Now, measurement is an idea that is often tossed around. Is simply counting the amount … Continue reading Measuring Success

The Four PR Measurement Priorities Everyone can Seem to Agree on

We all know that PR is a diverse and complex industry complete with different job titles and descriptions and with all the confusion, there seems to be some consensus on the four measuring priorities of the public relations industry. In an effort to move the industry forward, a global conference led by AMEC was held … Continue reading The Four PR Measurement Priorities Everyone can Seem to Agree on