Microinfluencers: Effective or Expensive?

By Max Simons I would be lying if I said I did not think about buying the Away suitcase at least three times in 2019. I had to talk myself out of buying a $225 suitcase, yet I keep seeing it on Instagram, and it makes me want it more. So, why was I so … Continue reading Microinfluencers: Effective or Expensive?

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The Intersection of PR, Voting and Taylor Swift

In past years, celebrities did not want to become politically active, as they did not want to risk polarizing their fans. But in 2018, voting has become a hot topic among celebrities, with famous celebrities running the gamut from Rihanna to John Legend encouraging their followers to get out and vote. Voting in its nature … Continue reading The Intersection of PR, Voting and Taylor Swift

How to Celebrate the Holidays in Philly (On a Budget)

In Philadelphia especially, November and December are truly the most wonderful time of the year. With the holiday season sweeping into the city, Philly truly gets into the holiday spirit, with many super fun and also free activities open to the public. Here are some of the best things to do in Philadelphia on a … Continue reading How to Celebrate the Holidays in Philly (On a Budget)