Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

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Rebranding Geek

Newsflash, geek is officially chic. Avengers: Age of Ultron grossed $1.2 billion worldwide, Game of Thrones’ season five finale was watched by over 8 million people and over 130,000 people attended San Diego Comic-Con this past summer. Nerdiness is no longer a niche market, but is already settling comfortably into the mainstream. The most interesting … Continue reading Rebranding Geek