Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

By Caitlin Gemmi As the first film in the Marvel Cinematic Universe to feature a female lead, Captain Marvel is a highly anticipated film with fantastic reviews rolling in a week before its official opening. For many, myself included, Captain Marvel is incredibly important as we finally get to see a strong, capable woman take … Continue reading Higher, Further, Faster: Captain Marvel’s Marvelous Marketing

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Disney: A Beloved Brand

When you hear the words, “Happiest Place on Earth” one brand should come to mind- Disney, of course! The Walt Disney Company has done everything right to make sure their reputation emulates joy, happiness and fun.  According to a recent Associations of Public Safety Communications Officials (APCO) Worldwide survey of 70,000 consumers in 15 countries, … Continue reading Disney: A Beloved Brand

The Child of PR and Marketing

This weekend, members of PRSSA and myself attended a PRSSA regional conference at Penn State, where we learned and discussed many different interesting PR topics.  One of the topics that really interested me was when Adam Kmiee, Global Director of Digital and Social Media at Campbell Soup Company, discussed PR and marketing becoming one. I … Continue reading The Child of PR and Marketing