Perfecting Your LinkedIn Profile in 5 Simple Steps

LinkedIn has become an extremely underutilized tool for college aged students. A large majority of us, especially those who study a business related major, have been taught about the importance of having a LinkedIn profile throughout their education. However, many still do not fully understand how to use this important, useful tool. They copy and … Continue reading Perfecting Your LinkedIn Profile in 5 Simple Steps

What are we really using LinkedIn for?

Since the beginning of this summer, I have noticed an increasing popularity around the social media platform LinkedIn. While I made an account on LinkedIn during my freshman year of college, I was never too active on the account until this past year when I began to network with people that I felt the need to … Continue reading What are we really using LinkedIn for?

Stay Sharp over the Summer

Summer is the season to relax and enjoy your long-awaited free time. Even if you landed the internship of your dreams or just purchased your plane ticket to Cancun, you should still use these months to fine-tune your reputation as a soon-to-be pro. That way, when the new semester comes, you will be sharper than … Continue reading Stay Sharp over the Summer

It’s Been a Week: How to Stay in Touch

It's been 1 whole week since the PRSSA National Conference, and it already seems like a lifetime ago. I wore what I now think of as my 'conference suit' today to work because it made me feel like I was getting dressed for another session or workshop. But, while conference may alternatively seem like a … Continue reading It’s Been a Week: How to Stay in Touch

LinkedIn Etiquette: The Do’s and Don’ts of Digital Networking

(Source: LinkedIn) In which scenario would you be more concerned about creating a positive first impression- introducing yourself at a networking event or the response your profiles get online? Many of us would say making a great first impression in a face-to-face interaction is more important. But with LinkedIn, the largest digital and professional network, … Continue reading LinkedIn Etiquette: The Do’s and Don’ts of Digital Networking

LinkedIn PRofile Updates!

While going through the blog posts on PR Daily, I came across an interesting and helpful post. This blog post discusses the 17 must-have features on your LinkedIn profile. I own a LinkedIn account but never knew the things you "must-have" on your account. With LinkedIn being one of the channels for job hunting and … Continue reading LinkedIn PRofile Updates!

Are You Really #LinkedIn?

I have been a huge fan of the social-professional network known as LinkedIn. In this Digital Age, it is extremely crucial that the professional adult has a strong web presence and the overall service LinkedIn provides is phenomenal. With that being said, I have realized that I don't spend a lot of time on the … Continue reading Are You Really #LinkedIn?

No LinkedIn? No Job.

LinkedIn has become a staple in job and internship searches.  It gives employers a way to check out your experience and internet presence before you even step foot into an interview.  This can be a great opportunity for you to make a statement about your professional self.  It can also be a way for you … Continue reading No LinkedIn? No Job.

We Are the Twenty Percent!

In the world of business, ROI is everything. In order to increase your ROI, you need to ensure you are delivering the right message, to the right audience, through the correct channel. Online, there are seven types of audiences: altruists, selectives, passionates, connectors, trendspotters, provocateurs, and careerists.Of these consumers, only 20% are high sharers, active … Continue reading We Are the Twenty Percent!

LinkedIn, Locked Out

On Wednesday LinkedIn users everywhere got the news that over 6.5 million user passwords leaked online. A russian forum user announced that he had hacked LinkedIn, and subsequently uploaded the millions of passwords online. The encryption LinkedIn used to safeguard its passwords was thought to be pretty secure, but it was the manner in which … Continue reading LinkedIn, Locked Out