PRowl’s Seniors

PRowl is so PRoud of our seniors!Doug Bennett (Account Executive &Director of Finance)Doug is currently interviewing for corporate communications positions and is now an intern at the Federal Reserve Bank of Philadelphia. During the summer, Doug will begin studying for the LSATs and then apply to law schools.Emily Ascani (Assistant Firm Director) Emily will be continuing to intern … Continue reading PRowl’s Seniors

On Why the Public Relations Industry Could Use Some Help with Public Relations

PRowl Public Relations wrote about the Public Relations Defined initiative several months ago (see the post here), where PRSA invited public relations practitioners to submit their definition of public relations. The submission period began in November and drew widespread interest as well as a not-so-small amount of complaints about the initiative. What results of the … Continue reading On Why the Public Relations Industry Could Use Some Help with Public Relations

Must-Reads for the PR Pro: Succeeding in Organizational Leadership

As public relations professionals, the best way to stay up to date with the industry is to curl up with a good read, whether it is a book, article or blog post. Take some of your free time during break to pick up one of the books reviewed below:Onward: How Starbucks Fought for Its Life … Continue reading Must-Reads for the PR Pro: Succeeding in Organizational Leadership

The Fashion Industry and its Glaring PR issue

It is no secret that from the outside looking in, the fashion industry has a major PR problem: most of its waiflike beauties have light complexions. This is to say, the fashion industry hires people that look like the majority of those who work in the industry. However, recent news has revealed an increase in … Continue reading The Fashion Industry and its Glaring PR issue

Avoiding all-too-common PR Snafus

One of the most important things to do when writing press releases, emails, pitches, etc. is to proofread. Error-free writing is a must when trying to get your writing picked up by journalists. In order to help you steer clear of errors, here are some things to keep in mind when sending information to the … Continue reading Avoiding all-too-common PR Snafus

Launching a Successful Contest

Contests are a fun way to develop a company’s brand, create relationships with users or celebrate a company milestone. So, what do contests have to do with public relations and what does it take to garner publicity from your contest? Putting together a contest is one of the best ways to get your company publicity … Continue reading Launching a Successful Contest

Takeaways from ‘Social Media Engagement’

The amount of information out there always amazes me. With that said, in a recent search for information about how organizations should be using social media, I found a website that compiles Keynote and PowerPoint presentations. Presentations range from web design to social media topics. A particularly good PowerPoint on the site is called Social … Continue reading Takeaways from ‘Social Media Engagement’

Interning at Earth Networks-Weatherbug

When I began interning with Earth Networks – WeatherBug on May 16, 2011, I was in for a pleasant surprise. From previous experience I figured the first day at my internship would be all about adjusting, getting introduced to the people that I would be working with for two months, etc. I figured wrong. My … Continue reading Interning at Earth Networks-Weatherbug

Is Social Media the Final Frontier?

Is social media the final frontier? From what many in the public relations and marketing industry have stated, it seems so. PR Newswire, in following what can be called a social media trend, launched social media tools to help organizations enhance their Facebook presence, connect with their current consumer base and gain new consumers.How do … Continue reading Is Social Media the Final Frontier?