B2B vs. B2C Content Marketing

Content marketing is something PR professionals are seeing more and more on a daily basis. Content marketing is creating and sharing valuable and free images. The two types of content marketing are business to business (B2B) and business to consumer (B2C).   Strategically, the goals of B2C and B2B content marketing programs are similar. They … Continue reading B2B vs. B2C Content Marketing

What Not To Say At Your Internship

As college public relations majors, we students have one thing on the mind, internships. These internships give students an invaluable experience in a professional work place that are extremely beneficial and could even lead to a job.As these last few weeks of summer internships are coming to an end, be sure to continue with your … Continue reading What Not To Say At Your Internship

#Selfies #Branding

The Oxford Dictionary’s 2013 international word of the year, selfie, is one of the most interesting social movements we have seen in a while. A selfie is a photograph that one has taken of oneself, typically with a smartphone or webcam and uploaded to a social media website. This new form of self-expression is redefining … Continue reading #Selfies #Branding

Disney: A Beloved Brand

When you hear the words, “Happiest Place on Earth” one brand should come to mind- Disney, of course! The Walt Disney Company has done everything right to make sure their reputation emulates joy, happiness and fun.  According to a recent Associations of Public Safety Communications Officials (APCO) Worldwide survey of 70,000 consumers in 15 countries, … Continue reading Disney: A Beloved Brand

Keep Calm and Start the Year Right!

The start of the new school year is officially upon us. I know everyone is thinking the same thing, “Where did the summer go?!” Trust me, I feel your pain. However, let’s not let the end of summer deter us from a great school year! For us PR majors, it is important to make sure … Continue reading Keep Calm and Start the Year Right!

Almost Fall?!

Summer internships are in full throttle, but what happens when the summer ends? FALL INTERNSHIPS. It is already July, so start looking! Here are a few steps to help speed up the process. Search for internship- So, where do you look for these internship opportunities? The best answer to this question is, of course, through … Continue reading Almost Fall?!

The Resume: Traditional or Creative?

First impressions are very important when it comes to interviews. When hunting for a job, that first impression is your resume. The resume is a quick summary of yourself that determines whether or not you will secure an interview. In the “old days” (that were not too long ago) people would apply for jobs using … Continue reading The Resume: Traditional or Creative?