Big Brother is Watching; or at Least, His Father is

I'd like to share a recent blogging mini-disaster that happened in one of my classes two weeks ago. The course is concerned with the laws and regulations governing advertising communications as defined by the Federal Trade Commission. As a class, we keep a blog where we post weekly responses to cases where promotion went legally … Continue reading Big Brother is Watching; or at Least, His Father is

Over the Counter Tips for Sick Brochures

No one reads brochures. However, from time to time, people might scan them. In fact, brochures spend more time at the bottom of a trashcan than in the hands of a consumer. Although brochures suffer from short (really short) life expectancies, we can rejuvenate them with a little sense of design. Consider font. Stay simple … Continue reading Over the Counter Tips for Sick Brochures

How To Design A Logo

The logo is the brand of a company –it’s their identity. Everyone presents their image in some form; humans have profile pictures, companies have logos. There is meaning to a logo, one that communicates personality and character. High school girls dig through clearance bins at Abercrombie & Fitch looking for those logo-blasting slim-fit T’s because … Continue reading How To Design A Logo

Write It Right

A little dose of Advertising never hurt anyone, now did it? Unfortunately, the world of advertising produces thousands of painfully tacky headlines, and perhaps a little bit of instruction is in order. If the headline is the most prominent piece of an advertisement, it’s the first chance to either start a conversation, or end one. … Continue reading Write It Right

Public Relations + Advertising=The Perfect Way to “Fluff” Up A Campaign

Sometimes a plain peanut butter sandwich is the perfect snack to satisfy any consumer (who does not have any peanut allergies, of course). However, sometimes peanut butter is not enough, and it requires something more, something special to get the job done. Those who are silly reach for grape jelly, those who know how to … Continue reading Public Relations + Advertising=The Perfect Way to “Fluff” Up A Campaign