6 Ways To Discover A Great PR Client

When working at an agency, clients come and go. There are good clients, bad clients, mediocre clients, and there are great clients. At PRowl PR, we have been fortunate to have a history of retaining great clients.  After working with PRowl PR for the past three years, I have noticed that there are certain traits … Continue reading 6 Ways To Discover A Great PR Client

Taking The Creative Approach To Your Cover Letter

Is getting a new job one of your New Years' resolutions? If so, now is the time to spice up your job application materials! I believe the most important part of the job application process is your cover letter. Your cover letter is supposed to catch a prospective employer's eye, but that's easier said than … Continue reading Taking The Creative Approach To Your Cover Letter

Top 3 Blog Posts of Fall 2013

As 2013 comes to an end, I always love reflecting on the most interesting and most popular blog posts of the semester. This past fall, each of the blog posts below have reached over 100 plus views, and for good reason. Each blog post embodies all of the elements that make a blog post outstanding; … Continue reading Top 3 Blog Posts of Fall 2013

Email Inbox Etiquette

An email inbox can be overwhelming. Especially in the generation of text messages and tweets, answering emails can seem very time consuming. As an aspiring PR professional, realize you will be relying on email a lot. Winter break is a great time to get organized and catch up! Although email is a great tool, it … Continue reading Email Inbox Etiquette

5 PR Lessons from Classic Disney Movies

I recently took a family vacation in Disney World and relived many of my childhood memories. Seeing all of the attractions based on these very familiar Disney characters was such an amazing experience. Early on in childhood, Disney taught us many life lessons. I learned that a dream is a wish your heart makes and … Continue reading 5 PR Lessons from Classic Disney Movies

How ‘A Charlie Brown Thanksgiving’ Teaches Us About Crisis PR

Much like Charlie Brown and friends, my holiday gatherings never go according to plan. Either the turkey is being burnt or the dogs are getting into someone's leftovers. My family has learned to always plan for the worst. As I waited for dinner to be served yesterday, I happened to stumble upon this PR Daily … Continue reading How ‘A Charlie Brown Thanksgiving’ Teaches Us About Crisis PR

The Power Behind Twitter Chats

I have recently begun diving into the world of Twitter chats and have realized the power behind them. A Twitter tweet chat is a pre-arranged chat that happens on Twitter through the use of tweets that include a predefined hashtag to link those tweets together in a virtual conversation. Formal Twitter tweet chats are arranged … Continue reading The Power Behind Twitter Chats

Media Pitching 101

Media pitching is a critical part of a PR professional's career. Becoming a pitching expert, however, is not easy. The reality is that we are competing in a crowded marketplace, and won't always be playing with a winning hand. The best way to become successful at pitching is to recognize your boundaries, develop best practices … Continue reading Media Pitching 101

#PRSSANC Essentials You May Have Forgotten

After an extremely hectic past few weeks, the big event we have all been waiting for is finally here! PRSSA National Conference has officially begun!    With a jam-packed weekend ahead of us all, here are a few essentials to keep handy this weekend that you may have forgotten about:    Phone Charger (make sure … Continue reading #PRSSANC Essentials You May Have Forgotten

Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their … Continue reading Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm