Effective Use of Social Media: What it Means to Build a Brand

As PR and marketing companies continue to increasingly utilize social media, questions concerning the affect social media has on the industry seem to come up quite often. How are companies capitalizing on the use of branding through social media? What are the benefits of using Facebook and Twitter? How important is blogging to PR and … Continue reading Effective Use of Social Media: What it Means to Build a Brand

Google Announces Purchase of Zagat

Last week, in a surprising move by Google, Zagat was bought out by the multi-billion dollar corporation. For those who are unfamiliar with Zagat, it is one of the world's leading providers of consumer survey-based information on places to dine, drink, travel and more. It started as a hobby 32 years ago, and has been … Continue reading Google Announces Purchase of Zagat

Taking Advantage of Senior Year

The summer is quickly coming to an end, and like always, that means it’s time to return to campus and start an exciting new year. For many of us, this time of year is especially thrilling because we are finally seniors! It seems like our journey to graduation has only just begun, but now there … Continue reading Taking Advantage of Senior Year

PR Opportunities in London

Obtaining a degree in Public Relations is becoming increasingly popular worldwide. I was fortunate enough to be accepted into a six week study abroad program in London, England and it is here that I realized Public Relations is an occupation that one can practice outside of the United States, something that I definitely wouldn’t mind … Continue reading PR Opportunities in London

#SeriouslyMcDonald’s?

The PR department of McDonald's had some serious explaining to do after a recent hoax that occurred last weekend. A picture of a seemingly authentic looking memo hit Twitter and spread rather quickly. The memo stated, "As an insurance measure, due in part to a recent string of robberies, African-American customers are now required to … Continue reading #SeriouslyMcDonald’s?

Facebook for Non-Profits

Facebook started off as a social networking site for college students but today it seems almost everyone has a personal account and many businesses and organizations have their own pages. Even non-profit agencies and organizations are creating pages to get their messages out, which can be very beneficial in the long-run. While interning for two … Continue reading Facebook for Non-Profits

Is Facebook’s Popularity Decreasing?

Facebook is one of the most widely used social media sites today. It connects people around the world with old friends, new friends, classmates and relatives. MySpace served somewhat of the same purpose a few years ago but its popularity eventually died out, especially when Facebook gained popularity. So are we just waiting for the … Continue reading Is Facebook’s Popularity Decreasing?

PR Trends to Look for in 2011

Public Relations and Marketing are both booming industries and will only continue to progress in 2011. Because of advancements in technology, the industries are changing. It is important to stay on top of what is up-and-coming, so here are some of the top PR trends to look for in 2011:1. Integrated Public Relations is becoming … Continue reading PR Trends to Look for in 2011

Effective Communication in Teams

At one point or another, we’ve all worked in a group or team. Let’s face it—sometimes it’s not always the most pleasant experience. However, as students and as future communications professionals, interacting in small groups or teams is part of our job. Sometimes we may be in charge of the group, delegating who does what, … Continue reading Effective Communication in Teams

Is The Media Glorifying Teen Pregnancy?

I’m sure many of you have watched, or at least heard of, the MTV reality show Teen Mom. The show’s ratings have skyrocketed and it is the #2 most watched television series in MTV history, second only to The Jersey Shore. The show is reaching a huge audience, but not without controversy.The stars of the … Continue reading Is The Media Glorifying Teen Pregnancy?