PR Pros & Journalists: A Love/Hate Relationship

When will the perpetual battle between public relations professionals and journalists finally be settled? It seems as though these two professions are immersed in a constant war zone, but the truth of the matter is… we need each other. I came across the following YouTube video produced for the Public Relations Society of America’s 2007 … Continue reading PR Pros & Journalists: A Love/Hate Relationship

Tried & True PR Rules for the Age of Social Media

It's easy to get caught up on a social media whirlwind, when working in the PR industry. Facebook, Twitter, Instagram, Pinterest, etc., all of these sites are taking more and more of an important stance in the world. We're taught to utilize social media, and it's no surprise when we find ourselves relying on technology. … Continue reading Tried & True PR Rules for the Age of Social Media

Downsizing Your Boilerplate

Let's cut to the chase, PR pros love to ham it up in the boilerplate area. It's the place where we can push in all of the not-so-newsworthy info about our client. But by doing so, are we doing more harm than good? Below are 3 reasons your boilerplate should be shorter.It costs less: I … Continue reading Downsizing Your Boilerplate

Getting Along with Journalists

As a public relations professional, you will often find yourself clamoring for media coverage to please your clients. Journalists want and depend on good stories. The combination of the two professions should make for perfect harmony, however quite often a distrust can place a void on this potential friendship. So why can’t we all just … Continue reading Getting Along with Journalists

Let’s Play Nice

The relationship between journalist and PR professionals have always been a rocky game, especially with social media , but one thing still remains the same, we still depend on each other. Recently my PR professor, once journalist, explained the intrinsic relationship between the two professions and harped on two words that neither of our professions … Continue reading Let’s Play Nice

Senior Correspondent Rick Leventhal Advises Students at #PRSSANC

Who better to give advice about media relations than a senior correspondent with 24 years of experience under his belt? That is exactly what Rick Leventhal, senior correspondent with Fox News Channel, did on Sunday, October 16, to a room of future public relations professionals at the Public Relations Student Society of America’s National Conference … Continue reading Senior Correspondent Rick Leventhal Advises Students at #PRSSANC

Writing the Perfect Email Pitch

With hundreds of emails piling up in journalist's inboxes daily, it is necessary to have a well-crafted pitch to make sure your story stands out. Below I have outlined some things to keep in mind before you hit the send button. Think of who you are pitching. While you may have a very well-written and … Continue reading Writing the Perfect Email Pitch