Removing Joe Paterno’s statue: A PR No-Brainer.

As if the conviction of former Penn State assistant coach Jerry Sandusky was not enough of a PR nightmare, the release of the Freeh report detailing Penn State officials’ involvement in the covering up of Sandusky’s crimes made things much worse. The 267-page report  released on July 12 named Penn state officials such as university president … Continue reading Removing Joe Paterno’s statue: A PR No-Brainer.

WE ARE…in need of Crisis Management.

With the current scandal surrounding the sexual abuse allegations by Penn State's former defensive coordinator, Jerry Sandusky, it is crucial to observe how the University handled the situation from a PR standpoint. Some events stand out specifically in the beginning stages of the case that have continually failed for the University.Before the news of the … Continue reading WE ARE…in need of Crisis Management.